August 10, 2014: Emami, the homegrown FMCG Company which grew its domestic business by 19.7 per cent in the first quarter of this fiscal is looking to acquire more brands within and outside the country. Apart from the home country the countries where Emami has done well is Bangladesh and Kenya and Uganda in Africa. Emami has also done well in Russia and Saudi Arabia and Oman in the Middle East. The company apart from re- entering Egypt market is looking to penetrate further in existing foreign markets. Speaking about revisiting Egypt, N H Bhansali, CFO of Emami was quoted as saying, “Things are stabilising there now and we need to go back to the board room to re-strategise about Egypt.”
As part of its new strategy, Emami apart from acquiring more brands would be focusing more on the emerging markets and is planning to liquidate its UK subsidiary. Harsh Agarwal, Director of Emami was quoted on saying about this development, “We have further brand extensions lined up in the next 12 to 18 months. We are also on the lookout for acquisitions, both domestic and foreign, and would invest further into launches and promotion of brands.”
