Mumbai, 10 Dec 2024: Emcer, one of the leading brands in the ceramic industry and powered by Infra. Market, is proud to announce Bollywood superstar Kareena Kapoor as the new face of the brand. Known for its unparalleled innovation, premium quality, and cutting-edge design, Emcer is poised to redefine luxury in the world of ceramics, offering products that seamlessly blend modern aesthetics with exceptional functionality.
Emcer has built a legacy of trust over the past three decades, offering expertise and a wide range of innovative solutions. With the addition of Kareena Kapoor, Emcer reinforces its position as a symbol of luxury and innovation, offering a holistic design solution that goes beyond just tiles.
Commenting on this announcement, Gautam Patel, Managing Director, Emcer Tiles Pvt. Ltd. said, “Emcer embodies innovation, quality, and elegance, making Kareena Kapoor the perfect ambassador for the brand. Her elegance, grace, and timeless appeal align perfectly with our brand ethos. With the support of Infra. Market’s technological expertise, we are thrilled to welcome Kareena to the Emcer family. We are confident that her association will elevate our position as a symbol of luxury, design excellence, and modern living.”
Kareena Kapoor, celebrated for her versatile acting and iconic style, exemplifies Emcer’s vision of transforming everyday spaces into luxurious environments.
“I am excited to partner with Emcer, a brand that reflects my appreciation for elegance, style, and sophisticated design. Their vision of transforming spaces into both beautiful and functional works of art is something I truly admire, and I look forward to contributing to their journey,” said Kareena Kapoor.
Emcer has launched its new brand proposition, #NotJustTiles, aimed at positioning the brand as a premium lifestyle choice that goes beyond just tiles. This concept highlights Emcer’s dedication to superior design, innovation, and functionality, offering a holistic experience for its customers. The campaign will unfold in multiple phases, with the first phase set to roll out across various platforms, including Cinema, OTT, Digital, and Out-Of-Home (OOH) advertising, reinforcing Emcer’s commitment to transforming spaces with elegance and practicality.