2013 is underway and it is time to realize the new trends that the year has brought with it. The new trends are slowly evolving to define the marketing strategies for the days to come. Mobile usage has shown a sharp increase for the last decade. However the increase is very steep since the last year with the introduction of smart phones. There are very few areas globally where the device hasn’t left its mark.
With such heavy usage, it is easy to rope in potential customers with the help of marketing through these modes. Smartphones are on the verge of replacing computers in accessing the internet. So it would be wiser to target the customers through email rather than using the old techniques of call or message marketing. The new technologies can pave the way for some interesting and innovative trends in the years to come.
Recent surveys have shown that most of the countries on an average have more number of mobile phone connections than the total population of the country. This sheds light on the extent of impact that the device have caused in the world. Designing a responsive email system would be an ideal solution for today’s marketing needs. Usage of content within triggered campaigns would be another wise strategy.
The above mentioned strategy will include welcome emails or reminder emails in the correspondence with the clients of the company. This would tend to increase the warmth of the official bond between the two. It is high time to eliminate generic content usage in marketing. Using personalized contents would make the company-client relation appear closer and warmer.
Social media sites are emerging as the ideal platform for marketing. Encouraging interactions through these sites make the product more public. Recent trends have shown that sending video embedded with emails is gaining popularity among the people. These are found to be an effective marketing technique these days though they are still on the path to popularity.
