W-SUITE is a unique initiative that has been turning the highlight on a number of the maximum tremendous women achievers in the M&E, Advertising, Marketing, PR, and Communications industry. In the refurbished series, we are searching to discover how women leaders had been dealing with their groups and paintings in addition to how they had been navigating via the hardest and maximum difficult instances added approximately with the aid of using the worldwide pandemic.
Devapriya Khanna is a purpose-pushed entrepreneur, an authorized board director, an early degree investor, a creator, and a mentor for girls in an enterprise. Having spent 18 years of her profession as a company chief with a number of the maximum reputed international multinational organizations, constructing strength manufacturers and main international groups, Khanna has blended her company enjoys together along with her learnings from her entrepreneurial adventure to end up an astute marketer, a skilled emblem activator and an empathetic enterprise chief.
Devapriya Khanna, Founder, 212° Brand Lab, speaks approximately how women management is fueling financial growth, how the pandemic changed into a rethinking possibility, paintings-lifestyles integration, and greater.
How do you observe the position and scope of women leaders have widened withinside the contemporary marketplace atmosphere?
The ever-increasing marketplace atmosphere in India has surged and is regularly turning into greater inclusive. A developing quantity of girls is at the helm of companies, businesses, start-ups, academia, and authorities now. We all recognize that encouraging women management is now no longer the most effective end in women empowerment, however, additionally fuels financial growth. The ongoing pandemic has been more difficult on girls. Not most effective are girls the toughest hit, they’re additionally the spine of healing in communities.
Nevertheless, women across the world and in our country, have answered to the pandemic with enterprise, agility, and optimism. So, the query that may be requested at this second certainly is that – can this be the turning factor for women leaders? Needless to say, the position and scope of women leaders have widened. We have had a few effective examples of my favourite quote “the hand that rocks the cradle additionally regulations the sector. The case for balancing the strength equation in management has by no means been greater clear. It’s time for the sector to understand the advantages of girls in management, and decide to set even greater girls in positions of strength.
What has been your predominant studying during the pandemic period?
The pandemic has certainly been a possibility to reconsider the destiny of enterprise and management. The classes we are collectively studying from this crisis are extraordinarily important. I have learned that ‘the nice leaders aren’t afraid to be vulnerable.’ Such leaders foster psychologically secure painting environments wherein crew individuals since recommended to be their genuine selves and convey their authentic selves to paintings each day.
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