It was only last week, we celebrated International Women’s Day but the sentiment behind it should not be confined to a single day. The celebration of women’s achievements, resilience, and empowerment should be an integral part of our daily lives.
This year, several brands took a unique and impactful approach to honour and celebrate women through their campaigns. Here are the top 5 best campaigns from brands that celebrated Women’s Day with their distinct and empowering initiatives:
- #everyBODYcanby by Tetley Green Tea Immune:
Tetley Green Tea Immune’s #everyBODYcanby campaign celebrated the resilience and diversity of women by sharing real-life stories of women from various backgrounds. The campaign highlighted the message that each individual has the power to make a difference, resonating with women of all ages. This campaign serves as a powerful follow-up to their successful #everyBodycan campaign from the previous year. The latest campaign, “I am more than my nickname,” reinforces the idea that individuals are more than just their physical appearance. It encourages people not to be limited by the nicknames given to them based on their looks, emphasizing that a name does not define their abilities or their level of fitness
Link to campaign video
- #ExpressInStyle by Livon:
Livon’s #ExpressInStyle campaign encouraged women to express themselves confidently and stylishly. Through this campaign, Livon highlighted the importance of self-expression and self-confidence, empowering women to embrace their individuality and unique style.
Link to campaign video
- #InvestInWomen by Godrej Industries:
Godrej Industries’ #InvestInWomen campaign aimed to raise awareness about the importance of investing in women’s education, entrepreneurship, and leadership. The campaign emphasized the need to support and empower women to drive positive change in society and the economy.
Link to campaign video
- #VidyaHaiZaruri by College Vidya:
College Vidya’s #VidyaHaiZaruri campaign focused on promoting education and skill development for women. Through a powerful short film ‘Degrees of Freedom’, College Vidya encapsulated the idea that women can be empowered at age through education. It aimed to empower and inspire women aged 30 to 60 o take control of their lives through online education. The campaign highlighted the significance of education in empowering women and creating opportunities for them to thrive and succeed in various fields.
Link to campaign video
- #InspireInclusion by MediBuddy:
MediBuddy’s #InspireInclusion campaign aimed to promote diversity and inclusion in the workplace. Through this campaign, MediBuddy emphasized the importance of creating an inclusive environment where women can thrive and contribute to the success of the organization.
Link to campaign video
These campaigns not only celebrated Women’s Day but also made a significant impact by promoting empowerment, diversity, and inclusion. As we celebrate women’s achievements and contributions, these brands have set a remarkable example of how to honor and empower women in unique and meaningful ways.
