Equitas SFB’s “Circle of Life” campaign shines light on the important role of informal banking in reaching the unbanked

India, April 24, 2023: Equitas Small Finance Bank has recently launched a new campaign as part of its video series called “Circle of Life,” featuring Sajitha Begum’s inspiring story. Sajitha runs an eatery and works as a Business Correspondent at Equitas SFB. Through the “Circle of Life” campaign, Equitas SFB aims to shed light on Sajitha’s journey of becoming a bank herself.

Amidst the COVID-19 pandemic, Sajitha ensured that banking services were available to the unbanked, providing essential financial and social support to countless people in need. Sajitha’s story is a testament to the power of resilience and resourcefulness, demonstrating how access to banking services can empower individuals and communities.

Sajitha’s journey began with her husband’s unfortunate demise due to cancer, which led her to start cooking meals for five boys in her community. Her venture quickly expanded but was facing difficulty in making ends meet. She was approached by Venugopal Venu, a senior banker with Equitas SFB, who offered her an Equitas machine and suggested she become a business correspondent with the bank. Sajitha has since been instrumental in helping people in her community and also aided many in obtaining loans ranging from INR 30,000 to INR 50,000.

Vignesh Murali, Senior Vice President & Head – Marketing, Equitas SFB said, “We are thrilled to launch the latest edition of our ‘Circle of Life’ campaign featuring Sajitha Begum’s inspiring journey. Sajitha’s story is a powerful example of how access to banking services can transform lives and empower individuals and communities. At Equitas SFB, we are honoured to support and empower individuals like Sajitha, who are making a positive impact in their communities. This campaign is our tribute to the spirit of resilience and determination that drives individuals like Sajitha to overcome challenges and succeed in their mission to improve the lives of those around them.”

Equitas SFB is proud to be the institution that Sajitha carries with her as she continues her mission to improve the lives of those around her. This edition of the “Circle of Life” series celebrates the determination and commitment of individuals like Sajitha, who strive to make a positive impact on society.