Haier, the global leader in home appliances and consumer electronics and the #1 largest home appliance brand in the world for 12 consecutive years*, has announced that Eric Braganza, President of Haier India will be retiring with effective from January 1, 2022.
Eric Braganza is a veteran of the consumer durables industry who brings inspiring expertise with over 35 years and has been Head of the organization since September 2009.
In his role, Mr. Braganza has highlighted Haier India’s backgrounds, talents and strategies, which have been the cornerstone of the company’s continuous growth over the past 12 years in the durable consumer goods market in India.
Under the leadership of Mr. Eric Braganza, Haier India has continued to record phenomenal year-over-year growth in recent years to become one of the most important brands in the home appliance and electronics industry public.
His managerial prowess has been instrumental in Haier’s expansion into India, playing a central role in building partnerships with some of the country’s largest regional and national retailers.
Among his many contributions to the organization are building a stable and strong core team and fostering micro entrepreneurship within them to ensure the success of the brand in India.
From defining the brand by disrupting category clutter in the market to introducing significant innovations in the Haier range of products specially designed for Indian consumers, Mr. Braganza was behind domestic brand success.
Commenting on the growth, Eric Braganza said, “Haier is one of those exciting, innovative and mission-driven companies, and I am honored to lead the brand in India on its journey and development. Today, the brand has made a significant impact in the market with its commitment to meeting the needs of its Indian customers, guided by its core philosophy of “Living Inspiration”.
“The past few years have been critical to the growth of the brand, as we have actively focused not only on expanding Haier’s presence in the market, but also on enhancing customer service and improving our product line by increasing investment to create Haier stronger domestic production.
It’s been a pleasure to witness the phenomenal success the brand has had since I joined in September 2009 and I feel confident as the brand enters a new chapter of growth focused on innovation new,” said Braganza.
Haier Appliances India is currently the 4th largest consumer doubles brand in the country, an achievement made possible by Braganza’s role in understanding consumer needs in the Indian market, leading the brand to go to industry innovation.
Thanks to her diligence and efforts, Haier today has built an extensive retail base as well as an extensive service network throughout India.
Braganza is the mainstay that has instilled not only consumer confidence in the brand but also a strong sense of belonging among employees and agents, who are proud to be associated with Haier India.
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