Eros Now, one of Bollywood’s largest movie collections launches the Bollywood film festival on its Facebook page.
Eros Now has a massive collection of films in its library, almost over 12,000 movies. It is a storehouse of thousands of Indian hits, exclusive series, and originals.
The month-long film festival starting from 3 November to 2 December is powered by Mzaalo. It is a block-chain based video application that is actively present in the entertainment and gamified ecosystem.
Mzaalo is an AVOD platform. This next-generation entertainment platform rewards users for their content consumption and engagement.
The movie list includes titles of classic and popular cinemas during the 1990s to 2000s, ten precious years of the Bollywood film industry.
Some of the movies on the list include Devdas, Love Aajkal, Hum Dil De Chuke Sanam, Tere Naam, Cocktail, etc. Eros Now would also present new releases like Raanjhanaa, Vicky Donor, Shubh Mangal Savdhan, etc.
The association of Eros Now with Facebook has enabled the former to premiere movies to billions of movie lovers.
There is a growing rise in the number of viewers who prefer to stream contents that are in long format on the devices. It becomes an added advantage for both companies.
Bollywood films are always on demand and known to have a high repeat watch scale. During these festival seasons, the repeat scale jumps to the next level. The data science team of Eros Now has produced this research finding.
Meta is delighted to partner with Eros Now as India is a community that has tastes in diverse fields. Movies are a part of their culture.
So, the partnership would enable the fans to enjoy their favorite movies in Bollywood on Facebook Watch.
Paras Sharma, director of media partnership, Meta, comments with delight that the association with Eros Now would provide a better experience to people on Facebook as they can entertain, share, and connect with their favorite content.
The partnership is a decisive step in democratizing the best of Bollywood content. Vikram Tanna, Mzaalo’s Chief Operating Officer said that Mzaalo’s association with Eros Now opens new areas of the social entertainment community, which is driven by introducing new fields of user-brand experience.
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