Every cricket fan looks forward to March, April and May when the largest ring of T20 cricket unshackles itself – and fans go wild with exhilarating debates, hothead conversations, and everything that allows them for a witty victory over other fans. This is also when ESPNcricinfo bestows every keen cricket fan with all the armoury they need to erect a terrific case for their conversations.
More than its three decades of apparent leadership in charging followers, ESPNcricinfo has inspired, driven and led the way in fan-driven content and storytelling through sport. This year, they take the benchmark a level higher with innovative, interactive and new-age content that fans have already loved in the first fortnight of the IPL ’22. As part of their unmatched IPL coverage, ESPNcricinfo has created a wide and expansive arsenal of organic and brand-led content that contains a lot of different views, perspectives and formats that lead to the “fan of 2022”.
The engaging flagship pre-, mid-and post-match analysis live show ESPNcricinfo T20 Timeout furnishes all-inclusive insights, data-backed analysis, and stout opinions, where fans engage in active chitchat just as we see some of the best minds of the game give their honest opinion on the game. A team that brags of ex-India Head Coach Ravi Shastri, young, most-followed Gen Z cricketers like Sam Curran, Carlos Brathwaite and Chris Lynn, IPL past masters like Piyush Chawla, Imran Tahir and Daniel Vettori – it captivates with fans for a personal high.
India’s major automobile brand Maruti Suzuki has continued its alliance with ESPNcricinfo as the presenting brand on T20 Timeout, with the vibrant objective to offer exceptional experiences and connect with cricket fans across the country. The front runner association with ESPNcricinfo T20 Timeout is a great way to echo with prospective and current customers as they flawlessly integrate the Maruti Suzuki brand communication and help steer brand love.
The flagship show permits for hearty two-way communication with fans, through adjust content like the Maruti Suzuki Poll of the Day, where cricket fans get a chance to daily vote on a topical and controversial question that is then woven within the conversation with our experts. The results of the poll are discussed in each post-match show, even as our leading cricket voices present their views on the topic.
Another alluring step in this fan-led evolution is the custom-built, modern content series titled “Maruti Suzuki presents ASKcricinfo Top 5”. This data-driven weekly proposal is truly a step in the right direction, as it supports ESPNcricinfo’s NLP-based unique search tool – ASKcricinfo – to stir up out interesting user searches through the week, which is then discussed in a brusque, contemporary video conversation with experts.
With such assorted and inclusive content appealing, informing, and entertaining the audience 24×7, this is the standard for the all-round game around the game coverage for IPL fans.
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