Esprit, an American watch company, is bolstering its presence in India by appointing Indian Bollywood actress Ananya Panday as its celebrity brand ambassador. Esprit’s India partner, AP Group, is preparing to relaunch the brand with a bang.
The actor’s youthful and irrepressible character, confident approach, and good energies fit entirely with the brand, according to the firm, making her an easy pick.
Esprit watches will be aggressively expanded by AP Group in India, with the brand aiming to reclaim market position in the watch category.
Mr. Marco Sieber is the founder and CEO of Time Management Services (TMS), the official licensee of Esprit Watches. Esprit has gone a long way since its inception in 1968.
The company has retained its reputation as the world’s most transparent fashion brand for the last 50 years, engaging with clients via optimism, innovation, and sustainability.
Customers in India are continuously seeking new ideas and trends, thus the Indian market is very essential to us. We’re ready to wow Indian clients with a choice of timepieces that have been exclusively designed for them.
As a young idol, Ananya Pandey is the ideal person to bring on board to re-establish Esprit’s connection with Indian youth.
According to Hamza Patel, Managing Director of the AP Group, “We have discovered that Indian client buying behavior is not what it was a decade ago.” Customers in India are continuously on the lookout for new trends and fashions, but they’re also on the lookout for businesses with whom they can form deeper bonds.
As a result, we picked Ananya Pandey to promote Esprit Watches to foster trust and familiarity with the brand.
“Ananya is ideal for promoting Esprit Watches because she is not just a celebrity, but also a successful young lady who, via her sense of style, ties millennials and Gen Z to forthcoming fashion trends.”
She’ll be promoting our new collection of watches, which are specially designed to meet the needs of Indian customers and are priced attractively between Rs.8000 and Rs.10000,” Patel said.
Ananya Panday expressed her joy at becoming a member of the Esprit community, saying, “I am happy to be a part of the Esprit community since its elaborately crafted timepieces are a style statement on their own.” Esprit watches are not only durable and trendy but also elegant, which appeals to my sense of style.
Esprit is redesigning its whole watch collection, introducing fun and modern new designs with vibrant colors, beautiful stone dials, designer bands, and unexpected fashion aesthetics. Esprit is currently targeting young female shoppers who want to add a little sparkle to their style.
The company is excited to continue its adventure in India, offering high-quality, affordable luxury apparel for millennials and Generation Z. The brand is anticipating a spectacular resurgence in the Indian market, with optimism and sustainability at its foundation.
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