Esprit, an American watch manufacturer, has launched a new campaign, “Redefine Time,” with Bollywood actor Ananya Panday, to build the brand’s relationship with Indian youth. The brand is excited to continue its path of developing high-quality, premium, affordable clothes for millennials and Gen Z.
Esprit thinks that every woman is special, and they have attempted to instill that spirit in their current Spring Summer Collection. The campaign will be marketed across all available media channels.
“Redefine Time” is the campaign’s slogan. There are just so many rules in the world. But now it’s time to flip it backward. Forget about out-of-date conventions and norms.
With this map cleared, the path ahead appears to be brimming with new opportunities and wonderful freedom. A sense of empowerment as you understand you can write your fate and set your path.
Adi Shroff, COO of AP Group, stated in response to the campaign that Esprit is a brand that promotes positive change. Through radical positivism, it provides a spark to ordinary life: Life is more confusing and stressful than ever before.
The majority of the younger generation now has a new outlook on life. Through this campaign concept, their client will be able to relate to herself, and the brand will receive the necessary push and edge to entice retail partners to the new beginning of Esprit Watches in India.
AP Group has the sole licence to distribute Guess, Gc, Esprit, Just Cavalli, and Slazenger watches across the country through its network of over 1000 point of sales.
Ananya Panday, a Bollywood actress, mentioned on the occasion that she has always wanted to be linked with businesses that fit her personality. The brand ad “Redefine Time” is quite compelling, and every woman can connect with it.
Irrespective of the fact that one is working or a homemaker, one needs to define one’s choices, one’s preferences, one’s style statement, and most importantly one’s time!
She went on to say that the entire campaign shoot was organized in the most non-stereotypical way, perfectly complementing the brand’s non-stereotypical viewpoint.
The designs, innovation, bling, and pricing will undoubtedly pique the interest of GenZ, and she is looking forward to providing a lot of value to the company during their collaboration.
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