India’s first interactive bird park, EsselWorld launched its new #DayInALifeOfACelebirdy campaign. The campaign features a series that would showcase the individual personalities and the day-to-day life of various celebrity birds or also known as celebirdies, in the park in the form of an entertainment capsule.
EsselWorld Bird Park is considered the first exotic and interactive bird park in India that houses over 400 exotic, free-flying and terrestrial birds. The bird park was launched in the year 2019 and since then various exotic birds have made the park their home and have stayed together as a family. EsselWorld Bird Park gives people a personal and close-up into some of the most mesmerizing sounds and sights from the avian world. Some of the star birds housed at EsselWorld include the African grey parrot, golden pheasant, ostrich, blue gold macaw, black swan, crowned cane, and many others.
EsselWorld Bird Park has been specially created by leading conservationists and ornithologists to provide an enjoyable and truly authentic experience to people while giving a major focus on the health and safety of the birds. The bird park gives importance to bird conservation and ensures that each bird receives that utmost care and that their new habitat is preserved in a natural and eco-sensitive manner. EsselWorld creates a microclimatic ecological condition of a rainforest habitat that gives birds the chance to develop their natural skills.
The # DayInALifeOfACelebirdy campaign would be executed through various social media platforms like Facebook, Instagram, and also through YouTube on the EsselWorld bird park page. Some of the celebirdies that will be featured on the campaign are Rui, the umbrella cockatoo; Bella, the blue-fronted Amazon; Simba, the triton cockatoo; Capu, the cape parrot; Motu, the blue-fronted amazon and Chotu, the blue crown conure; the Moscovy Ducks and its new babies.
The senior vice president of EsselWorld and Water Kingdom, Mr. Paresh Mishra commented that the major objective of the campaign is to create a personal and emotional connection with the birds. He said that “through the campaign, we would showcase the celebirdies, so that the guests would be excited and delighted to meet them once the park reopens”. He also added that the campaign would help people to know the uniqueness of each bird with a twist of entertainment.
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