Eureka Forbes Limited has embarked on rositioning its brand. After thirty years of activities, another vision, mission, and logo have been designed with the intention of taking the brand’s philosophy “friends for life” forward. The new vision statement ensures trust, credibility, and wellbeing.
In a quest for flourishing in testing times is the motivation behind this new design. Its new symbol Posibol is the blend of the words positive and symbol which has been designed to enhance its image and increase the attention of the customers. Posibol builds a new platform for Eureka Forbes, a spot made particularly for the clients, associates, and society. They had put their whole trust in the specialists for ensuring the wellbeing of the customers. The Posibol symbol leaves a positive impression among the clients.
The vision of the brand is matched with the changing world perfectly and it should continue to upgrade itself to remain in the market. The company’s goal of giving assurance of wellbeing and cleanliness to its clients through the most exceptional items is continued and the new promotion sings a similar tune. They expect to make the world a great place by being proactively engaged with activities that help the general public, going that additional mile to make the world a safe place.
Marzin Shroff who is the Chief Executive Officer and Managing Director of Eureka Forbes stated that their company keeps on assuring the wellbeing of buyers with an aim to fill the hole in their lives. With the new brand character, they hope to push ahead and upward by being interested, enabled, and tough. He added that they are excited to be on this new excursion and to make industry benchmarks that are important and inventive.
Ayur is the recent brand by Eureka Forbes with the benefits of ayurvedic herbs and spices. Unique vacuum cleaner and surface disinfectant generator are the upcoming products in this brand.
Some Forbes brands include Forbes health conditioners, vacuum cleaners, Aeroguard, Eurosecure, etc. Aquaguard is also one of the brands of Eureka. It is one of the most successful brands which can be seen in almost every home in India.
