The gaming industry report from the ZEE5 Insight Monitor contains some excellent observations and thought-provoking data. According to the study, non-metro areas are becoming a hotbed for online gaming, with 63 percent of non-metro users playing games at least five times a week. Another intriguing result is that virtual reality is currently the most popular gaming genre. “A growing number of people are now able to play virtual reality games in the comfort of their own homes. Non-fungible tokens (NFT) will be a significant trend to watch in 2022.
He observes that gaming platforms are moving away from their prior reliance on interstitial or in-game advertising as an income source and toward freemium and hybrid monetisation methods such as in-app purchases, or IAPs. Two out of every five gamers are willing to pay for an in-app purchase to advance in a game or for an ad-free gaming experience, according to the survey, the author continues.
There are some intriguing observations and results in the ZEE5 Intelligence Monitor study on the gaming business. According to the survey, nearly 60% of respondents engage in online gaming; this percentage sharply increased during the pandemic-induced lockdown, when people were compelled to stay at home and seek out new forms of entertainment that allowed them to stay in touch with their loved ones, with playing games together emerging as a popular choice.
The gaming business has experienced exponential expansion in recent years, which has been fueled by important factors like rising Internet usage, falling smartphone prices, and the popularity of digital payments. In fact, the results show that non-metros are quickly becoming a hub for online gaming, with 63 percent of non-metro users engaging in gaming at least five times a week. 40 percent of users are inclined to make in-app purchases, and 39% of respondents played for longer than an hour. Fantasy sports video games were preferred by 39% of non-metros users when it came to genre.
Two out of every five gamers are willing to pay for an in-app purchase to unlock new game features or to play without ads, according to our survey. However, in terms of monetization, we are still in the early stages, and platforms that make investments in elements that foster user trust and improve the entire experience are likely to have better user retention and higher levels of monetization in the future. As gaming platforms look for ways to increase revenue and players become more open to the idea of paying real money for gaming, trust and the overall user experience are likely to become key differentiators.
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