For their work with Sherni, a 2021 thriller drama, EveryMedia Technologies won a Silver at the Asian Customer Engagement Forum’s (ACEF) Global Customer Engagement Awards in the category of ‘Best Use Of Celebrity Endorsement.’ This award was given to the new-age media tech agency for its remarkable accomplishment in the field of digital marketing.
EveryMedia Technologies’ team strategized on getting content creators and influencers to talk about the Sherni in their lives to create a high word-of-mouth campaign for a 360-degree buzz across fan conversation and audience engagement.
While the agency used the cast to initiate the campaign, they also reached out to a wide range of influencers in the fields of lifestyle, fitness, fashion, beauty, entertainment, food, and many more who shared their enthusiasm for the film Sherni.
The strategy called for a shift in focus to the film’s core issue throughout the launch weekend, and collaboration with wildlife photographers to discuss wildlife conservation and the film. Several illustrators were brought on board as part of the campaign strategy to develop artwork that reflected Sherni’s attitude and what she stands for. This maintained the fans’ interest and involvement.
Surprisingly, the influencer campaign led by Anushka Sen, Shaheer Sheikh, and Shivangi Joshi was a huge success. Ranveer Brar, Shazeb Sheikh, Aishwarya Mohanraj, Saransh Goila, Kaneez Surka, Pooja Dhingra, Freddy Birdy, Akshar Pathak, Atul Khatri, Naveen Kukreja, Radhika Bose, Sakshi Sindwani, and Prashasti Singh were among the influencers who participated in the next activation, which garnered millions of views and engagement.
“This is an excellent occasion for team EveryMedia as a Media Tech Agency,” Gautam B Thakker, CEO of EveryMedia Technologies, said of the win. “The Asian Customer Engagement Forum deserves our gratitude for recognising our efforts. We are extremely grateful to our prestigious clients for their unwavering support and creative flexibility. This acknowledgement motivates us to improve.”
EveryMedia’s digital marketing initiatives are constantly focused on innovation, creativity, design, and return on investment. Many clients have praised the initiatives and actions that EveryMedia Technologies has planned and accomplished. The 11th edition of the ACEF Global Customer Engagement Awards honours the greatest brands, companies, agencies, and individuals for their extraordinary achievements in customer engagement and brand excellence across several marketing channels.
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