On the occasion of Women’s Day in March, Procter & Gamble Health Limited’s Evion, the #1 Vitamin E brand, launched the second leg of its #EvionInBeautyOn campaign. The campaign’s first phase began on December 21, 2021, intending to raise awareness about the necessity of vitamin E intake through the mouth.
Evion is one of India’s most popular Vitamin E brands, repairing, restoring, and revitalizing cells by supplying nutrients from within. Vitamin E, a free-radical scavenger, is included in Evion and protects the skin from the harmful effects of solar radiation/UV rays that we are exposed to regularly. Its antioxidant properties nourish the skin and hair, reducing free radical damage caused by hectic lifestyles, pollution exposure, and seasonal changes in general.
The campaign was divided into three phases to highlight the various benefits of taking Evion® Forte regularly: Repair, Revive, and Restore. The brand worked with four celebrities, Soha Ali Khan, Genelia Deshmukh, Sayani Gupta, and Aahana Kumra, as well as 45 young content creators from throughout India, for each phase.
The ‘Repair’ portion of the campaign began with an emphasis on how Evion is the best answer for achieving the perfect holiday season glow, emphasizing its benefits of mending cell damage and allowing our hair and skin to breathe from the inside out.
The second phase, dubbed ‘Revive,’ intended to communicate the product’s benefits, which include assisting in the recovery of cells from daily harm such as sun exposure, pollution, and free radical damage. Finally, the ‘Restore’ phase demonstrated how integrating Evion® Forte in daily nutrition might aid in the healing of holiday hangovers as we enter the New Year.
The campaign plans to continue the dialogue with the new influencers, who will share their beauty mantras reinforced with a dosage of Evion for beautiful hair and glowing skin, as well as how their Vitamin E intake aided them in their daily beauty routine.
Since its inception, the campaign has amassed over 8.3 million impressions across social and digital media channels, as well as reached over 28.29 million people through a gradual yet focused print media outreach. The initiative, which is now in its second phase, has reached out to young women from all walks of life in India to help them understand the benefits of Vitamin E and to continue the conversation.
When it comes to hair and skin problems, most people rely on topical treatments. However, such treatments would not address the underlying cause of these diseases, which are triggered on the inside at the cellular level. In collaboration with BigBangSocial and 20:20 MSL, the #EvionInBeautyOn campaign aims to encourage young women to pay more attention to cell nourishment and preventive measures rather than relying on topical solutions to achieve their beauty goals. Thousands of doctors, patients, and pharmacists across the country rely on Evion.
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