October, 2023: Excellent Publicity, one of India’s leading advertising agencies, has partnered with Danube Properties, a leading real estate developer in the Middle East, for a ground-breaking brand campaign launch in India. This collaboration marks a momentous occasion for Excellent Publicity as it embarks on an exciting journey with Danube Properties, extending its expertise to establish and promote the Danube Properties brand across the subcontinent.
The brand campaign has been launched nationwide through the vast Indian railway network, targeting an impressive array of train routes across India under the brand name “AL Danube.” The campaign showcased Danube Properties’ latest project – Oceanz, a luxurious 360 degree panoramic views tower with interiors and furnishings from Tonino Lamborghini Casa. The branding can be seen across 12 trains, including Vande Bharat, Tejas Express, and Shatabdi Express, with an extensive focus on enhancing brand visibility and recognition. The branding efforts have been extended to several key elements, with the incorporation of AL Danube branding on headrest covers and meal trays of the trains.
Danube Properties has entered into a strategic collaboration with Excellent Publicity, capitalising on the surging demand among Indian homebuyers for investments in Dubai. Notably, Indian investors have accounted for a substantial 20 percent of all property transactions in Dubai during the first quarter of 2023. Danube Properties is known for their revolutionary 1% payment plan that has helped build many dream homes worldwide. In July of this year, Danube Properties unveiled its latest campaign, featuring prominent Bollywood actors Sanjay Dutt and Arshad Warsi. The campaign, titled “Dubai mei ghar bole to Danube ka ghar,” offers an insight into the world of Danube Properties for Indian investors to explore and invest in properties in Dubai.
Karan Limje, Key Account Manager at Excellent Publicity, said “It is an absolute honour to be associated with Danube for this landmark brand campaign. Our collaboration signifies a significant milestone in our journey to provide exceptional branding solutions for international brands in India’’. Further adding to this, Excellent Publicity’s Territory Director, Krutika Sharma said ‘’We are committed to driving brand excellence for Danube Properties, and we are confident that our innovative train branding campaign will captivate and engage audiences across the country. This collaboration is a testament to the trust and confidence that Danube places in Excellent Publicity’s capabilities and commitment to deliver exceptional branding solutions.”
Rizwan Sajan, Founder and Chairman, Danube Group, said,”In the diverse and dynamic market that is India, unique marketing techniques are not merely an option; they are an imperative. Every year, we see a lot of influx from Indian investors and increasing our reach among the Indian audience remains crucial for our growth. We recognize the huge potential in this market, and to effectively capitalise on it, we have partnered with Excellent Publicity to deliver a compelling campaign that showcases Danube Properties as the premier choice for Indian investors looking to make Dubai their home away from home.”
