The partnership between Etude and Tira Beauty marks an exciting development in the beauty industry, bringing together the unique and creative approach of Etude with Tira Beauty’s dedication to offering the latest global beauty trends to Indian consumers. With this partnership, Etude is set to bring the captivating world of K-Beauty to consumers and also emphasize the importance of embracing individuality and self-expression in the realm of beauty.
Etude has gained global recognition for its whimsical and creative approach to beauty. The brand celebrates individuality and encourages self-expression, empowering customers to embrace their unique beauty journeys. Etude’s product lineup encompasses a diverse range of skincare essentials, vibrant makeup collections, and enchanting collaborations, all designed to enhance the natural beauty of its users.
Tira Beauty, a leading beauty retailer in India, is proud to be a partner of Etude. This partnership reflects Tira Beauty’s commitment to curating exceptional beauty brands and offering Indian consumers access to the latest global beauty trends.
Ms Mini Sood Benerjee – Assistant Director and Head of Marketing and Training at AmorePacific Group, “We are absolutely thrilled to partner with Tira Beauty. At Etude, we believe that beauty is about embracing one’s uniqueness and expressing oneself fearlessly. We are excited to bring the captivating world of K-Beauty to consumers, offering a diverse range of innovative skincare and makeup products that celebrate individuality and enhance natural beauty. With Tira Beauty’s expertise and commitment to providing access to the latest global beauty trends, we are confident that our collaboration will be a remarkable success, and we cannot wait to embark on this exciting journey together.”
