Chris Higgins, Senior VP-Marketing at Netcore Cloud, emphasizes the necessity of using Gamification to improve customer experience and marketing in an exclusive MediaBrief piece. Higgins describes how the Gamification model creates an emotional connection between the app and the user and offers five Gamification basics for marketers. We’ve all been there: after downloading an app, we decide it’s not worth keeping and promptly remove it. Even if we only use them seldom, there are certain apps that we don’t want to remove. Apps that we use once a month, every day, or even hourly! Maintaining your customers’ attention is essential when the success of your digital company is contingent on their participation in your app or website. You will need to invest both time and money in order to re-engage people who have deleted your app. Gamification is not a novel concept in the fields of marketing and customer service. On the other hand, digital platforms have made it possible for marketers to gamify multiple areas of the user’s experience with an app, which makes the app “sticky” throughout the user’s journey, makes it more engaging, and makes it worthwhile to return back. In conventional businesses, it might be challenging to activate, manage, and evaluate the many gamification elements available. The usage of gamification in business is widespread; but, how should it be implemented? The trick is selecting the correct pieces to gamify and allowing users to unlock the app’s value by using more features. Gamification in training programs reduced user completion time by 50%, according to Deloitte research. Revenue rises with involvement. Autodesk increased channel income by 29% by gamifying their free trials with in-game and real-world incentives. Point systems motivate through incentives and provide a record of involvement. App developers may now match incentives to the most critical activities. But in order to make the points and rewards worthwhile, they need to be challenging and exciting. It is worthless for your customer to be able to readily gather them if they cannot be used in any way. When users reach a goal or finish a job, it is important to place an emphasis on their accomplishments and instil in them a feeling of pride. This is another approach for developing an emotional connection with the app. For example, if a mobile application informs users that “your profile is 80% complete,” many of those users will be motivated to finish it, which should result in positive comments being left.
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