India, 13 May 2023: Betterhalf – India’s first marriage super app has launched its innovative Mother’s Day campaign with the tagline ‘Maa, everyone’s first love’. With this campaign, the platform honours mother’s love translated in a heart-warming campaign video, reminding everyone to take out some time for mothers and recognise their invaluable support in our life.
The brand campaign honouring mothers is launched on Betterhalf’s official Instagram and YouTube channel. It features a young working man leaving early from his work. With all the excitement and love in his heart, he goes to meet his mother and make her feel special with fresh flowers exhibiting a similar love that we express for our first love.
Delighted with the campaign, Pawan Gupta co-founder and CEO Betterhalf said, “Betterhalf has launched several brand campaigns yet this one is special and close to everyone’s heart. A mother is irreplaceable and our campaign brings to light the heartwarming narrative, beautifully highlighting a mother is everyone’s first love.”
The brand campaign has been designed on a unique thought process that we all have when we hear the words ‘first love’. Most often it’s someone we met at school or college. However, only a mother is that one person who taught us everything about love , who was there when we had our first crush, our first rejection, our first heartbreak. She will continue to be the first person we learnt ‘love’ from and the first person who taught us to love unconditionally with all our heart.
Betterhalf has gained tremendous response on its Mother’s Campaign across Instagram and YouTube.
Though Betterhalf is a forerunner in the matrimony space that has built an AI-enabled super app, it is well-recognised for its marketing initiatives that spark thoughtful conversations about life and relationships. Be it embracing a woman’s individuality or expressing gratitude towards a mother’s unconditional love, the platform succeeds in an uplifting celebration of any occasion. YouTube Link:https://youtu.be/Eq_Up-Pte74
Instagram Link:https://www.instagram.com/reel/CsJa5EagcTx/?igshid=NTc4MTIwNjQ2YQ==
