Exciting things are happening in the world of digital marketing as Experience Commerce, a leading digital agency, has been chosen as the social and media partner for Parle Candy Culture. Together, they’re embarking on a journey to amplify the digital presence of nostalgic candy brands like Melody, Kismi, Mango Bite, and Poppins.
What sets this partnership apart is the innovative tech-driven approach Experience Commerce brings to the table. Using cutting-edge AI and data analytics, they aim to craft campaigns that truly connect with the target audience. From creating immersive content to ensuring campaigns Experience Commerce is all about blending creativity with technology to drive impactful results.
Mayank Shah, Vice President at Parle Products, shared his excitement, saying, “Parle Candy Culture represents nostalgia and joy, and we needed a digital partner who truly understands our essence. Experience Commerce perfectly aligns with our vision.”
Bhawana Daga, Vice President of Growth at Experience Commerce, added, “Parle is a beloved brand that brings back cherished memories for so many. We are thrilled to help them create content that resonates with today’s digital audience.”
This collaboration promised to deliver vibrant social media campaigns, timely influencer partnerships, and innovative marketing strategies that will truly make an impact. The vision is clear—to transform Parle Candy Culture from being just a cherished brand into a fully immersive digital experience that connects with and excites people of all ages.
