Press release
October 10, 2023
Decathlon, the renowned global sporting goods brand, is thrilled to announce the most awaited relaunch of its iconic bicycle, the My Bike, in the Indian market. Celebrated for its user-friendly design and exceptional versatility, the My Bike, also known as the “bike for everyone” has been a dominant force in the Indian cycling scene for more than a decade. This relaunch marks a notable occasion, poised to empower cyclists of all backgrounds and preferences across India.
The My Bike, known for its simplistic design and durability, reasserts itself as the quintessential companion for urban commuters, fitness enthusiasts, and leisure riders alike. A proud product of Decathlon’s ‘Made in India for India and the World’ initiative, this bicycle is crafted to meet the diverse demands of a wide-ranging audience. Priced affordably at just Rs 5,999, the My Bike stands out as the market’s most competitively priced bicycle, offering exceptional quality with accessibility to many. Key features include a comfortable wide saddle, lightweight aluminium wheels, and an exciting new color.
The My Bike’s relaunch is a testament to it being a “people’s choice” product. Driven by popular demand and numerous heartfelt requests from consumers, Decathlon has decided to bring this beloved product back to the market. The My Bike carries with it a sense of nostalgia and a legacy that has already left an indelible mark.
Deepak Babu – Country Sports Leader – Cycling, Decathlon India, “MyBike is another addition to Decathlon’s continuous commitment to offering quality and the joy of exploration to customers. As India is an emerging market with a growing fitness and sports consciousness, we believe MyBike holds a huge potential for enabling budding riders to embark on their cycling journey, conquer challenges, and forge connections with fellow cyclists. Bundled with durability, simplicity and ease of maintenance, this bike is undoubtedly going to prove to be a perfect amalgamation of quality and affordability.”
The eagerly anticipated My Bike is now available at all Decathlon stores across India and online at www.decathlon.in. This return promises to reignite the passion for cycling among enthusiasts and newcomers alike, reaffirming Decathlon’s commitment to providing quality sporting goods for all.
Video link: https://www.youtube.com/watch?v=DuwrFtDDAwo
