Experience the Minion Madness Early with PVR INOX’s “Early Access Show” for Despicable Me 4! Hurry up! Fans can vote till June 22!

PVR INOX Cinemas, the largest and the most premium cinema exhibitor in India, is thrilled to announce an exclusive opportunity for Despicable Me fans across India. With Early Access Show the brand gives the power back to its audiences to bring Despicable Me 4 first to their city. Fans can vote till June 22 for their city via the PVR and INOX apps or websites. The top three cities with the most votes will win an early access screening of Despicable Me 4 on June 30th. This unique initiative offers movie lovers a chance to enjoy the film before its official release on July 5th, 2024, in India. The campaign is well-loved by movie buffs in India, leading to a close online voting battle between fans in Chennai, Mumbai, Bengaluru, Hyderabad and Delhi NCR to make their city Win. Winning cities will be announced on 23^rd June’24 on PVR INOX’s official social pages following which the advance booking for the Early Access Show of Despicable Me 4 on June 30 will be opened.

In addition to the early screening, each ticket holder in the winning cities will receive a complimentary popcorn tub. Moreover, a few lucky attendees will take home exclusive Despicable Me 4 merchandises, making the experience even more memorable.

Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd said, “With Early Access Show, we’re putting the power back into the hands of our audience, offering an unparalleled movie-going experience that lets fans be the first to enjoy Despicable Me 4 in India. It’s not just a screening; it’s a celebration of the magic of cinema! We are excited to see which cities will bring Early Access Show of Despicable Me 4 homes on 30^th June’24 as fans are not letting one city stay on top for long, it’s thrilling to be a part of their excitement!”

PVR INOX’s Early Access Show is a ground breaking initiative designed to give audiences unprecedented control over their movie-going experience. For the first time ever, viewers can influence which cities get early screenings of selected movie titles through real-time polling on PVR and INOX’s websites. This innovative approach not only benefits movie lovers but also generates significant buzz and publicity for the film.

The Despicable Me franchise stands as a titan in the world of animation. It is the highest-grossing animated film franchise of all time, the 15^th highest-grossing film franchise overall, and one of the highest-grossing media franchises ever. Its blend of heart, humour, and unforgettable characters has captivated audiences worldwide, earning it a beloved place in cinematic history.

The upcoming film serves as a sequel to Despicable Me 3 (2017), marking the fourth main instalment and the sixth overall in the Despicable Me series. Fans can expect the same delightful mix of mischief and mayhem that has defined the franchise, with some exciting new twists.

After escaping from incarceration, Maxime Le Mal and his girlfriend Valentina seek revenge on Gru and his family, including his newborn son, Gru Jr. This threat forces Gru and his family into relocation for their protection. In their new neighbourhood, they meet the Prescotts and their daughter, Poppy. To even the odds against Maxime and Valentina, Gru and his mischievous minions form an unexpected alliance with Poppy. With its dynamic plot, beloved characters, and the ever-entertaining minions, this latest instalment promises to be an exciting and heartwarming addition to the Despicable Me saga.

Don’t miss out on the chance to bring the minion madness to your city. Vote for your city via the PVR or INOX apps or websites before June 22, and secure your spot for the early access show on June 30th. Experience the joy and laughter of Despicable Me 4 before anyone else in India! For more information and to cast your vote, visit PVR or INOX’s websites or download the apps on your mobile phone.