~ The company’s refreshed identity symbolizes its approach of being ‘Creators of Culture-first Experiences’ ~
31st January 2024; Mumbai, India:
White, a leading independent brand experience company specializing in creating meaningful brand experiences with powerful storytelling, announces its visual rebranding and reveals a new logo. This strategic transformation marks a significant milestone for the company as it embraces a new identity and embarks on a vision to harness the power of experiences for brands and help them connect with their audiences on a human level. In addition to this, the agency fortifies its core differentiator with an integrated approach to amplify the brand’s message using the most impactful medium or combination of media.
White, with a renewed focus, will continue to stay at the forefront of the ever-evolving landscape of brand experiences while embracing a refreshed vision and brand identity. With an intent to create memorability with a clean aesthetic and a touch of playfulness, the rebranded logo and identity seek to convey a ‘contemporary longevity’ with a modern yet timeless design, relevant in the long term. The visual elements of the rebrand reflect the company’s dynamic approach to shaping brand experiences in an ever-changing world.
Speaking on the rebranding, Vishesh Sahni, Founder and CEO, White, said, “We have undertaken this transformative rebrand journey as a conscious, strategic shift. Our impact lies in crafting some of India’s most captivating experiences which we have largely succeeded in, because of our visceral understanding of ‘culture’. Whether it is building cultural narratives for brands, tapping into globally relevant cultural trends, or even creating its own industry-standard culture, our rebrand is intended to encapsulate this approach. In today’s ever-evolving field of brand experiences, it only makes sense for us to set new benchmarks and call ourselves ‘Creators of Culture-first Experiences.’”
With nearly a decade-long track record, White has amassed a wealth of over 100 partner brands; and more than 80 ‘custodians of culture’, across its 3 offices in Gurugram, Mumbai, and Bangalore. Solidifying its position as a creative force shaping brand experiences, the agency is driven by a deep understanding of human emotion, giving rise to innovative and thought-provoking concepts. Having consistently challenged the norm of experiential marketing in India, White has created intrigue with meaningful collaborations; compelling installations, rich story craft, and tech-driven concepts that foster engagement.
Some standout projects of White include the 15th and 16th editions of the Blenders Pride Fashion Tour, featuring evolved formats and culture-forward collaborations. In the last quarter alone, the agency has acquired various noteworthy clients and executed prominent experiences for them. These include the global launch of Indian Single Malt Whisky Longitude 77 and the Indian launch of Don Julio tequila; ultra luxury festive immersions for HNI guests of Cartier & Burberry; stirring interventions for Apple and an experiential offsite for Philip Morris India.
