New Delhi | 12 September: The Economic Times Digital (ET Digital), India’s premier digital publication for the Indian investment community and corporate executives, has entered into a strategic partnership with Smartkarma, an independent investment research network. In the past few months, the membership product from ET Digital has introduced a new benefit/ feature where members can access insightful and unbiased research on Indian and global equities. The global research strategists and analysts on the Smartkarma platform will enjoy a much wider distribution on the ET Digital platform, which attracts more than 60 million unique visitors every month, according to Comscore data.
Highlighting the unique value proposition of the partnership, Sanjeev Kumar, Business Head, Economic Times Digital said: “We are delighted to offer our valuable members insightful information on Asian and Global markets offered by Smartkarma. This knowledge gained from the rich data and insights by Smartkarma will help our members and investors take smart steps while investing and gain insight in the process.”
This partnership seeks to solve a big problem for discerning equity investors. There is a lack of independent and insightful research advice for such investors. A significant amount of equity research is “sell-side” and comes from equity brokerage houses, and for them, the research is a tool to drive equity sales transactions for their outfit. Smartkarma is different because it is decentralized and offers curated independent research advice. It has over 26,000 paying subscribers who have performed over 400,000 research activities on the platform last year alone. Sequoia Capital and SGX are both investors in Smartkarma.
In addition to the exclusive content, ETPrime members will enjoy a 50% discount on an annual and monthly subscription for a wide range of insights on Smartkarma. The valuable insights offered by Smartkarma will provide ETPrime members a level-playing field compared to institutional investors by bringing independent investment insights on key markets like Asia and the US, complementing ETPrime’s premier and timely coverage. The monthly subscription, specially curated for the savvy Indian investor, will come at Rs.750, and the annual at Rs.7500.
“We are privileged to be a valued partner for ET Prime. High-quality investment intelligence has long been the privilege of professional investors with millions of dollars in AUM. With Smartkarma Plus India, we are bringing ET Prime members institutional-level insights that move markets, from top global analysts, at a transparent and affordable price point. They can now benefit from access to the best minds in markets and add value to their independent decision-making process in managing their wealth. This collaboration is one more step along Smartkarma’s journey to further our mission of democratising access to differentiated intelligence and affirm our position as a key knowledge partner in the global investment insight ecosystem” said Raghav Kapoor, CEO, and co-founder of Smartkarma.
Smartkarma subscribers get extensive access to institutional-level research on fast-growing markets like Asia and the US across 16 verticals, from differentiated fields like IPOs and M&A to rapidly-evolving sectors such as Digital Assets and Crypto. Insight Providers on the Smartkarma network are quoted daily by major financial press including the Wall Street Journal, Bloomberg, and Financial Times. Subscribers also get platform features including portfolio tracking, financial data and news, webinars, online events, and daily briefings on major financial events.
