A recently concluded brand brainathon has given a sneak peek into what goes in the minds of budding marketers and their craft in weaving stories that come alive to capture the imaginations of potential consumers. The event aptly hailed as “The Great Brand Explosion,” began on a chilly February day, stretching over three thrilling weeks, igniting a mega showdown between the brightest young minds from India’s premier business schools. The epic battle of outstanding ideas and tactical genius provided a taste of campus talents ready to take over corporate strategic marketing war rooms.
Picture this: over 850 eager students, grouped into 250 dynamic teams, each armed with nothing but their innovative visions and a fierce determination to make their mark in the branding universe. The quest they embarked on was no small feat. They were to dive deep into the ocean of marketing challenges, from cultivating organic brand growth to launching viral social media campaigns that would captivate the masses.
In the heart of this electric arena, a tale of epic proportions unfolded, starring ‘The Three Musketeers’ from IIM Nagpur. With their unparalleled strategy and flair, they emerged victorious, claiming the grand prize and setting a soaring standard for all future challengers. Hot on their heels were ‘Team ABS’ from MICA Ahmedabad and ‘Brand Wale’ from IIFT Kolkata, who with their blend of creativity and situational wit, proved themselves as formidable contenders. The winners were endowed with cash prizes worth INR 3.5 lakhs, trophies, and an opportunity for pre-placement interviews.
Gagan Singla, MD at Blinkx stated – “I am simply blown away by the quality of submissions we have received. It is almost unthinkable that such amazing strategies and insights are being churned by students who are yet to complete their formal education and join the industry brand wagon. This edition of brainathon was nothing less than a carnival of innovative thinking where each idea displayed the potential to be the next brand disruptor. I am excited to see how these young geniuses alter the very fabric of marketing as we know it today.”
As the curtain fell on this grand affair, it was clear that this was just the beginning. The story of this extraordinary competition lives on, inspiring a new generation of marketers to dream big, think differently, and explode into the future with ideas that could change the world. Blinkx, an initiative by JM financial, commits itself to be the playground of all these future gurus of marketing.
