Bangalore, 5th May 2023: Sony India today announced the new BRAVIA XR A80L OLED series powered by the Cognitive Processor XR. The newly launched OLED TV series takes vision and sound to the next level with the ingenious Cognitive Processor XR that thinks like a human brain offering a complete immersion in an experience that thrills and moves you and feels just like the world around us. In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also offers incredible sound with Sound-from-Picture reality.
1. Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favorite content
The new BRAVIA XR OLED A80L series will be available in 210 cm (83), 195 cm (77), 164 cm (65) and 139 cm (55) screen size. The revolutionary processor on Using cognitive intelligence, Cognitive Processor XR™ enables your BRAVIA XR TV to reproduce pictures and sound in the same way you see and hear them in the real world for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors. Thanks to the unique Cognitive Processor XR™, your favorite content is recreated in a way that is so real that you can feel it. Whatever you are watching, will be upscaled close to 4K quality by the XR Processor XR™. Enjoy striking contrast on the OLED screen that’s expertly controlled by the unique technology to deliver real life depth and pure blacks in every scene.
2. Feel more depth and texture with pure blacks and dazzling light with XR OLED Contrast Pro
The A80L series has XR OLED Contrast Pro which boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.
3. With the latest XR 4K Upscaling, XR Clear image and XR OLED Motion technology enjoy 4K action that stays smooth, bright and clear with no blur
The A80L series encompasses XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. XR Clear image reduces noise utlilising zone division and dynamic frame analysis and minimizes blur. With OLED XR Motion Clarity technology powered by the Cognitive Processor XR™, the A80L series combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
4. A80L has XR Triluminos Pro which delivers natural shades in every detail and the X-wide angle offers beautiful colors from any direction
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80L access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail. With X-Wide Angle, watching televisions from the sides is now as satisfying as from the centre. This OLED panel keeps colours consistent and true, wherever you’re watching.
5. Enjoy superfluid Google TV user interface with handsfree voice search offering endless entertainment through 10,000+ Apps & games along with 700,000+ Movies and TV series. It also works seamlessly with Apple AirPlay2 and HomeKit
With new BRAVIA A80L series, download 10,000+apps, see 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps. Customers can easily find something to watch with personalized recommendations and bookmark shows and movies by adding a watchlist from phone or laptop with Google Search and find everything in one place. BRAVIA A80L also supports Apple Home Kit and AirPlay that seamlessly integrates Apple devices like iPads and iPhones with the TV for effortless content streaming.
6. With Handsfree voice search feature, you can interact with the TV to play your favorite shows and movies
Find your favorite content faster than ever using the power of your voice, no remote required. With hands-free voice control built into A80L OLED, forget the complicated navigation or tiresome typing, you can set aside the remote and just use your voice to search for entertainment, get answers, and control the TV and smart home devices. All you need is to say, “OK Google, turn on the TV” or “OK Google, what should I watch?” and see it happening.
7. A high impact gaming television, offering best-in-class gaming experience with Auto Genre Picture Mode and Auto HDR Tone mapping features along with HDMI 2.1 compatibility, 4K 120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM)
Bring gaming to life like never before as A80L series is loaded with exclusive gaming features such as Game Menu, Auto Genre Picture Mode, Auto HDR Tone mapping supported by HDMI 2.1 compatibility, 4K 120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) offering jaw dropping graphics, awe-inspiring scenes and atmospheric sound. Auto Genre Picture Mode in A80L automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to standard mode when watching movies for more expressive scenes. The Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, one can see fine details and true colour. With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, this television gives you ultra-smooth experience and clear movement for responsive gameplay.
With A80L, Game Menu feature allows you easily access gaming status, settings and gaming assist functions all in one place
The A80L series include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the black equalizer and can easily take aim on their opponents with six types of crosshairs. New this year is the ability to customize the size of the screen with the screen size feature to concentrate gaming with a smaller, focused screen.
8. A80L series comes with BRAVIA CORE, to enjoy the largest collection of IMAX enhanced movies with highest quality Pure Stream™ upto 80mbps
The BRAVIA Core app is a pre-loaded movie service that allows for redemption of 10 current releases and classic blockbusters films with unlimited streaming of top movies upto 24 months. It gives you access to a large library of Sony Picture’s movies available to stream in near 4K Blu-ray technology. With BRAVIA A80L experience Pure Stream™, the highest streaming picture quality and access the largest collection of IMAX® Enhanced movies, everything you watch is delivered with stunning visuals and expressive sound quality. With the BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
