Extramarks has launched a new brand campaign called ‘School Se Ghar Tak’ to highlight its status as a comprehensive learning platform that integrates school and home ecosystems for seamless learning with end-to-end learning solutions.
The School se Ghar Tak themed campaign highlights Extramarks’ expertise in combining the best of ‘on-campus’ and ‘at-home’ digital learning ecosystems to help #FlyTheExtraMile students.
Trusted by over 10,000 schools across India, Extramarks provides 360-degree learning solutions for seamless home learning by providing personalized ‘user-friendly’ learning experiences, integration and interaction.
A holistic approach to learning is reflected in the campaign, which highlights the brand’s vast archive of mapped learning programs, delivered through stimulating content sight.
The campaign video also highlights end-to-end learning offerings such as live doubt resolution sessions, unlimited practice tests, performance analytics, and more using images and images tinkling.
Speaking about the campaign, Vineeta Singh, Vice President – Marketing, Extramarks Education, said: “The move to online education almost immediately after the COVID19 outbreak has accelerated the convergence of learning at school and at home, emphasizing the need to make education holistic, interactive and personalized.
Trusted by over 10,000 schools in India, Extramarks has grown into a comprehensive learning solution that covers all the basics of homeschooling.
“The latest TVC embodies this image of Extramarks as a provider of complementary one-stop learning solutions for learning at school from the comfort of home. We are excited to mark our new beginning as we reinforce our message of inclusive and inclusive learning, School se Ghar Tak,” Singh added.
Implemented after the recent rebranding and re-introduction of “Extramarks – Learning Apps”, the campaign reinforces the brand’s leadership position in the EdTech segment and highlights a strong suite of products for for all classes, many tables and all audiences, including K12, JEE and NEET.
The brand has consolidated all its apps in the K12, JEE, NEET segments into one Extramarks – Learning App, making it a complete learning solution for students of all segments.
Conceptualized by Leo Burnett and executed by Wavemaker, the campaign went live across TV, Print, Cinema, Outdoor, and Digital media on 15th December, and is slated to run for 7-8 weeks. In terms of the target audience, the brand casts a wide net covering teachers, students, parents, and schools across geographies.
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