Mumbai, 22nd December, 2023 — In a harmonious fusion of fragrance and youthfulness, Eze Perfumes proudly steps into the limelight as the Title Sponsor of Vogue and Scented with Mood Indigo, the prestigious cultural extravaganza hosted by the Indian Institute of Technology (IIT) Bombay. As Asia’s Largest College Festival, Mood Indigo has been a beacon of creativity since its inception in 1971, attracting over 1, 46,000+ visitors annually. Eze Perfumes, synonymous with fragrance luxury, now takes centre stage, promising to immerse festival-goers in an enchanting olfactory experience, where sophistication meets the vibrancy of youth.
The Mood Indigo Fest saw the participation of A-list celebrities from various walks of life, like Jay Sean, Ananya Pandey, Aditya Roy Kapoor, Abhishek Bachchan, Siddhant Chaturvedi, Pankaj Tripathi, Pink Sweats, Smriti Irani, Salim & Sulaiman, Nirmala Sitharaman, Varun Grover, Abhishek Upamanyu, Rahgir, among others. This festival guaranteed a four-day extravaganza filled with enthusiastic competitions, enjoyable games and activities, performances by renowned artists, thrilling concerts, vibrant nightlife, and immersive sensory experiences.
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Kanishka Jain, Director at Incredible Indriya, expressed excitement about the collaboration stating, “We are thrilled to be a part of Mood Indigo, a festival that has consistently set the standard for creativity and excellence over the years. Eze Perfumes shares the same commitment to innovation and quality, and we believe this collaboration will be a sensorial delight for festival attendees. At Eze Perfumes, we see this as more than just a sponsorship; it’s an opportunity to infuse the festival atmosphere with the refined fragrances that define our brand. As attendees explore the myriad events and experiences at Mood Indigo, they can anticipate not only an olfactory journey but a multisensory celebration of art, culture, and youthfulness. We look forward to creating unforgettable moments and leaving an indelible mark on the festival’s legacy.”
In this exciting collaboration, Eze Perfumes stepped into the limelight and promised an immersive olfactory journey for festival-goers, where sophistication harmonizes with youthful vibrancy.
Eze Perfumes is elevated the festival experience with a range of captivating engagements. From a personalized photo booth experience to including their signature pocket perfumes in the hospitality kits for all festival participants, Eze Perfumes ensured a direct product sampling and a touch of luxury for attendees. Additionally, they had set up a dynamic 360-degree reel zone, inviting visitors to create engaging content, fostering user-generated excitement, and bolstering the brand’s social media presence. This thoughtful integration of interactive elements not only enhances the festival atmosphere but also amplified Eze Perfumes connection with the festival audience at Mood Indigo.
