Rebel Foods, the world’s largest internet restaurant company unveiled its new campaign ‘Boring Hata, Faasos Manga’ for its flagship food brand Faasos. Over the years, the brand has always stood for breaking the monotony and has challenged dated stereotypes, be it in food or standard of living.
Through this campaign, the agency aptly captures the buyer insight and problems of indulging within the same bland food items repeatedly on multiple occasions, making them bored and hangry. OTT stars Anchal Singh and Vihaan Samat take a stand against boring meals, making their frustration heard within the film.
They’re seen venting and switching to exciting Faasos wraps across fast-food situations like working lunch, house parties, and date nights reception. Speaking about the campaign, Amit Akali, Co-founder, and Chief Creative Officer, of Wondrlab said, “For decades, some food items became the default choice sure as shooting occasions.
Be it sandwiches for working lunch or pizza at house parties, eating the identical food, again and again, has bored the patron, who today, is continually looking for brand spanking new and exciting options. Basis this insight, we took it upon ourselves to become the voice of the bored consumer and provides them an exciting alternative within the sort of Faasos. This strategy lends itself beautifully to the unique gesture of holding a Faasos wrap which is that the same as holding a mike.
Once the concept was cracked, within the writing, the team brought out the angst we all feel after we all over again see a stale piece of the identical food. We’ve just voiced that angst!” Talking about the campaign, Indrajit Ghosh – vice chairman, Marketing Communications at Rebel Foods said, “What’s Your Problem has done a tremendously good job at developing with a campaign which is so in tune with the globe today.
With life resuming its fast pace, this campaign has come at the correct time and was alright the requirement of the hour. Nobody enjoys eating the identical things repeatedly, especially when there are such a lot of options out there to settle on from. We are sure that everybody feels the identical frustration with the repetition of food; we are just voicing it out on everyone’s behalf through this campaign.
The vast kind of flavours and options that include Faasos wraps is that the perfect solution to the present problem.” This campaign is spread across various digital channels and platforms. This includes social media and OTT platforms and can be promoted through digital and influencer marketing in addition to confirm that it reaches the target audiences.
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