ITC Ltd.’s Fabelle Exquisite Chocolates, the country’s pioneers of premium chocolate experiences, made its Metaverse debut this weekend. Fabelle played an essential role in two weddings on the Yug Metaverse and the TardiVerse (metaverse wedding partner – CoinSwitch Kuber) platforms.
Fabelle is now India’s first gourmet chocolate company in Metaverse Weddings. Fabelle made its mark by being a part of these weddings, and it wishes the newlyweds a happy married life.
A metaverse wedding is a wedding that takes place in the virtual world. India watched a couple holding their wedding ceremony in the Metaverse for the first time, where the bride and groom’s avatars exchanged vows in a virtual environment. The couple entered the virtual venue, where they mingled with guests from all around the world attending the wedding ceremony.
The groom presented the bride with a metaverse replica of Fabelle Trinity Truffles Extraordinaire, one of the most expensive chocolates globally, making the celebration even more unforgettable.
The brand also included a metaverse version of the Fabelle chocolate cart, where guests could select from a selection of delicious chocolates that would be sent to their door for a lovely experience long after the wedding.
Over the weekend, two couples from Bhopal and Krishnagiri revolutionised the wedding business by exchanging vows in the Metaverse. While one wedding took place on an island, another took place in a metaverse rendition of a historic castle hosted by a couple from Tamil Nadu.
The brand integration aspects were developed and implemented in collaboration with Wavemaker India, an ITC agency partner. Platforms like Metaverse bring people closer together than ever before as the new standard takes hold.
The virtual world will almost probably be used for one leg of a wedding ceremony in the future. Fabelle, one of the country’s leading luxury chocolate companies recognised for providing unrivalled luxurious experiences, is the ideal partner for these virtual events.
Since its inception in 2016, Fabelle has been a forerunner in chocolate innovation. Fabelle is known for its groundbreaking debuts each year and boasts the most exquisite chocolate collections that are distinctive and indulgent. Fabelle’s inventions throughout the years have helped to place India on the world chocolate map.
Fabelle chocolate shops may be found in ITC Luxury Hotels in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad, and on several other online platforms like as ITCStore, Amazon, Swiggy, and Zomato.
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