Amidst the COVID pandemic, Nestle India has launched a ‘Face of Hope’ initiative by forming an alliance with Reliance JIO. The brand is about to mask up to come up with consciousness on the COVID-appropriate Behaviour.
Nestle India, a subsidiary of Nestle which is a Swiss multinational company being headquartered in Gurgaon, Haryana was incorporated on 28th March 1959. It operates in a fast-moving commodity segment with its diversified line of products. The company’s key products are Maggi, Nescafe, Milkmaid, Cerelac, KitKat, Polo and Nestea.
Reliance JIO has set in to drive further awareness for this initiative. The corporate has provided assistance to the campaign by springing up with an enticing strategy of Jio Market Offer. This campaign brings forth the chance to win 1GB of free data together with inviting the general public to take a pledge to abide by the COVID guidelines and fight the pandemic. The campaign will be live for a month on the MyJio app, JioTV and browsers ( 2nd September to 1st October).
The offer can be accessed by visiting the Jio application and entering the JioEngage section, followed by clicking on the Face Of Hope banner and agreeing to the terms and conditions to finally become an active member of the campaign by taking the pledge.
Nestle has modified its packing by masking it up to stress the importance of mask usage. The packaged food products inclusive of KitKat, Maggi, Nescafe and Eveready will be a part of the initiative.
As stated by a Nestle India Speaker “Nestle India wants to create awareness about the basic practice that we must follow i.e. masking up. To prompt all of us, we have initiated work towards modifying the product packaging that will showcase the iconic products “masked-up”.
Taking about the initiative, Mr Suresh Narayanan, the Chairman and Managing Director of Nestle India said that “At Nestlé India we are committed to playing a vigorous role in India’s fight against health crisis and acknowledge the importance of following COVID safety guidelines to ensure safety for all. We make sure that our brands not only provide the best products and joyous moments of life but also stand with society in times of need. We ask the individual to ‘Mask-Up’ and join the squad with their favourite brands and become the Face of Hope together”.
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