Facebook announced that it’ll start testing ads on Instagram reels in India, Brazil, Germany, and Australia. Social Media bulk aims to make money from its short-form video feature. The company is looking to gain an advantage on its popularity in India. While last year TikTok has banned from the country.
Instagram puts ads everywhere in the app until they come up with reels. The reels are done up to 30 seconds similar to that ads will also be up to 30 secs in vertical and full-screen. Unlike in those story ads people can like, comment, share, save and skip them in reels.
Facebook plans to create some new features in India, such as allowing content creators to share Reels videos on their Facebook accounts. This feature helps to know the “Indication of how strong the momentum is for Reels”. Some ads can be up to 30 seconds long so users can skip the ads.
Facebook also announced that it will let advertisers select the categories of right content that they want to place ads based on videos such as children and parenting, animals, fitness, etc. Advertisers use Facebook to target the users. Company’s biggest move to let brands advertise alongside the content subject.
Facebook will begin testing stickers ads on Facebook stories in the coming days. Brands can create stickers that will be placed on Facebook stories that will influence users and increase to earn sales. This feature will drive to court content creators who are making money directly from fans and followers.
Currently, Instagram displays ads on users’ feeds and also when they view stories. To target more social media announced the Facebook In-stream video and other ads in Facebook stories to increase opportunities for the brands to engage with audiences.
More than 2 billion people watch Facebook In-stream videos and globally 70 percent of In-stream standalone ads videos. Only the certain content relevant topics to their targeting customers and messaging relevant topics are allowed to place an advertisement on Facebook. For example, a fitness brand can place its ad on a workout video.
This is the face book’s biggest move to let brands advertise alongside video content-based. Many brands use Facebook to target people on their interests.
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