The brand has begun its promotional efforts by enlisting the newlywed celebrity couple.
Swiggy, the leading food delivery aggregator has aired its first advertisement after the official announcement of its Dineout integration. The ad, titled ‘Go Out with Swiggy Dineout,‘ characteristics newly married celebrity Farhan Akhtar and Shibani Dandekar inside a car, squabbling as to whether to Dineout or Swiggy. While Dandekar prefers to eat out, Akhtar insists on using Swiggy. The driver’s intervention puts this same matter to rest after just a relatively short and mildly heated exchange. Swiggy Dineout, as Akhtar puts it, is the platform’s new online restaurant booking service. Swiggy purchased Dineout, an online restaurant reservation platform, in May 2022, but only recently launched the integration. Dineout services are available across the country in 24 cities, which include Delhi NCR, Mumbai, Bengaluru, Pune, Chennai, Hyderabad, Ahmedabad, Kolkata, Chandigarh, Jaipur, Indore, Lucknow, Ludhiana, Nagpur, Goa (North and South), Kochi, Surat, Agra, Udaipur, and Vadodara. Swiggy is also being targeted by another major player. Swiggy’s competitor, Zomato, has launched ‘Zomato Every day,’ a specialized food offering. The platform, which bills itself as providing home-style meals prepared by home chefs, provides reasonably priced meals with a homey feel. This same app additionally enables users to tailor their meals to their preferences. Swiggy users will receive up to 40% off their dining bills. Those who may receive an additional 15% off at renowned restaurant chains such as Marriott, Leela, Mainland China, Farzi Café, Punjab Grill, and many others if they have HDFC bank credit cards. Swiggy issued an announcement stating “Users can now get unique advantages as well as save an estimate of Rupees. 600 on each and every payment at the restaurant. Swiggy became the first platform to offer its users unique discounted rates and cash reserves on having dinner out, delivery service, groceries, sending packages, and more thanks to the integration of Dineout.” Swiggy One representatives can now take advantage of their membership benefits on Dineout, delivery service, Instamart, Genie, and other platforms. They will receive additional discounted rates, access to the exclusive high-price restaurants on Dineout, as well as other benefits such as free unlimited deliveries and exclusive member-only discounts of up to 30% off food and grocery deliveries.
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