FarMart, a leading organization in the agriculture industry, has launched a new campaign to celebrate International Women’s Day. The campaign, called “She Takes The Wheel,” aims to empower women in agriculture by highlighting their achievements and encouraging more women to take action on their dreams.
Here is the link, All it takes is a dream
“She Takes The Wheel” campaign is the latest initiative to raise awareness about the significant role that women play in the agriculture industry and urge everyone to see the dreams that are sparkling all around them. The campaign encourages women to share their stories, struggles, and dreams for the future.
” “Great players don’t play alike” is one of the values we hold dear to our hearts. This campaign reinforces the fact that women are an important part of the organization we are building. It’s time we put them in the driver’s seats #SheTakesTheWheels” mentioned FarMart’s CEO, Alekh Sanghera. He also added that “More than half of 500M workforce in agriculture is women. How can one build solutions for the sector without having a women’s perspective? It is extremely important that women hold important roles at companies that are working in the sector”.
FarMart caters to a rural audience of 3 lakh agriculture vendors in the country; through them, more than 30 lakh farmers are connected with the FarMart app. This is a one-stop solution for agriculture retailers, farmers, or others from the Agri community – they did a Hindi version of the campaign as well #HarGharSapne – to spark conversations about how every home in India, regardless of socio-economic conditions is sparkling with dreams. And all these girls and women need is a home that is supportive and family members that believe in nurturing their dreams. And these phenomenal women can surpass even their own expectations
FarMart is building a good food economy. They are a modern food supply network of farming communities, food businesses, and consumers. FarMart’s vision is to make food value chains more resilient and reliable for all of humanity to bring improved quality, efficiency, and prosperity to everyone.
