India’s tech and the sassy brand are now moving towards the evolving sector of smartwatches, giving this way the brand renowned for analog watches and sunglasses; Fastrack now moves a step ahead with its party being taken with the technological upgrade of the smartwatch. One of the favorite brands of youth that has gained widespread outcome of products by its target segmentation of the audience has now come a long way with the pavement of all the necessary upliftment. The brand has now collaborated with Amazon Prime for the launch of its new product “Fastrack Reflex Play.” As an upgrade to its previous version of a reflex, it has now evolved to be a smartwatch and not a smart band that would just showcase time and fitness track.
The Reflex smartwatch now has many functions that were missing in its previous version of smart bands. The reflex this time is being equipped with various features like a 1.3” AMOLED display with additional features such as blood pressure monitor, SPO2 monitoring, and also the HDI index sensor that is being added to the reflex for the people who are very careful about their weight. The watch renders all the functions in about three minutes without any kind of lag and glitch which was indeed a previous issue in the other reflex watches.
The marketing of the reflex is being top-notch as it is being collaborated with Amazon Prime, it is being launched on the Prime days that held on the 23rd and 24th of July. It has also added on the benefit for the Prime Members as this watch would be exclusively available for the members two days before Prime Day as an extra benefit for being a member of Amazon Prime. Ajay Maurya, the Marketing Head for Fastrack said during the launch that; the brand is always a front-end runner when it comes to launching new features on a cutting-edge watch with both features and looks. The watch is being launched in the category of “Launches in Spotlight” which has most of the best-selling products on Amazon, this will further intake a lot of customers’ attention and the sales will be boosted to millions. As of now, the introductory price of the Fastrack Reflex is being launched at the cost of INR 5,995 with all types of colors whichever the consumer prefers to buy.
Follow and connect with us on Facebook, LinkedIn & Twitter.
