The innovative highflier who control to act on remarkable wins such as gold for India at Cannes Lions, there is a presumption made from FCB India that to take off the flight for these wins may high. Right now, the agency has been presented for four appearances in Cannes Lions this year.
It comprises the agency’s path-breaking work for Mumbai Police, Times of India, Tata Trusts, and SHAKTI, a women’s work for a wide range of women who represent in politics. If we make the attention on the last couple of years, the agency won the Gold for the country in the Sustainable Development Goals category.
The agency decided on the Gold Lion for the Open Door Project done for Millenium School. It was also included to won a Bronze Lion in Brand Experience & Activation category. Mumbai is one of the most turbulent in the world. Mumbaikars honk even when the signal is red! We don’t need to talk about, this noisy pollution converting the normal healthy life into very unhealthy and dangerous.
The Mumbai Traffic joined hands with FCB India to control this honking menace and came up with a creative solution – The Punishing Signal. What they were doing, the Special decibel meters connected to traffic signals across the city. When the decibel level crosses the range of dangerous 85dB, the signal timer would simply reset itself. Then, they will be punishing those impatient honkers by making them wait for a long time at the signal.
On the day of 6th September 2018, the Supreme Court of India legalize Section 377, bring the 157-year old revised act that viewed homosexuality as an unnatural, criminal act. The law changed but the predicament of the LGBT community stabled as same before. They felt ignored and unwelcome in society.
One of India’s oldest philanthropic organizations Tata Trusts has launched a campaign “Mission Garima’ intending to promote safe and magnificent working conditions for sanitation workers. The only purpose to do this by assuring that they would never again have to clean sewers manually. To accomplish this goal, an effective communication campaign was created, #TWOBINSLIFEWINS which was hard trending on social media platforms.
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