The new campaign, conceptualized by FCB Interface starts with a dynamite stunt in the advertisement film where we see Ajay Devgn re-order his well-known split however this time on two FURIO 7 trucks.
All to convey FURIO 7’s (Light Commercial Vehicles) center suggestion of ‘Double Guarantee’ that gives clients: ‘Guaranteed mileage or give the truck back’ and a ‘Guaranteed resale value after 5 years. Going ahead, the campaign will be advanced across various media.
Talking about the campaign, Robby Mathew, Vice Chairman, and Chief Creative Officer, FCB Interface, said “Nearly 30 odd years prior, Ajay Devgn rode into Bollywood on 2 bicycles. Wed that exemplary picture with Mahindra’s interesting suggestion of 2 certifications and you end up with the vital symbolism for the 2021 campaign!”
The FURIO 7 trucks are planned to remember the difficulties looked by LCV customers. Like higher fuel costs, lower freight rates, and monetary vulnerabilities in the new world circumstance which we see.
Adding, Joemon Thaliath, Vice Chairman and CEO, FCB Interface, said “Mahindra consistently challenges standards. With the dispatch of the Furio Double Guarantee, Mahindra is likewise repositioning the class and returning the attention on the client.”
FURIO 7 comes in 3 variations. FURIO 7 CARGO (4 tires) utilized across different applications like web-based business, shipping Fruits and Vegetables, White Goods, and so forth What’s more, the FURIO 7HD CARGO (6 tires) and FURIO 7 TIPPER, utilized for different ‘heavy-duty applications’.
Sharing more bits of knowledge, Rajeev Malik, Vice President and Head Marketing – Commercial Vehicles, Mahindra and Mahindra Ltd. Says, The Indian Light Commercial Vehicle class milestone is overwhelmed by two players by and large, with an 80% portion of the overall industry between them. Presently Mahindra FURIO 7 is entering this market as a quintessential challenger brand with the firm conviction that we have the stuff to shake things up by utilizing our profound knowledge of client conduct and their neglected necessities.
We will accomplish this with our profoundly troublesome ‘customer value proposition’ of Double Guarantee. What’s more, what preferable way over having the original Singham of the Bollywood, Ajay Devgn, to take forward this message.
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