Being a social media influencer today offers a lot of opportunities. People are making millions of dollars a year and have established themselves as prominent career choices in the industry. This new era making money through influencing made so easy.
People from all ages and socioeconomic groups are choosing influencer marketing as a career because it has become so mainstream. People go viral at every age, whether they are 6 years old or 80 years old.
In order to promote its Age Perfect Golden Age Rosy Oil Serum, Campaign for Mature Skin A Figure of Influence of 84 a revitalizing oil serum for mature skin, cosmetics company L’Oréal Paris has started its first-ever creator-led campaign for mature consumers.
After collaborating with the international creative agency “Billion Dollar Boy,” the campaign now includes 10 influencers age 45 and over, including the eldest, Anita, aged 84.
Regarding The Campaign
Sweden, Denmark, Norway, and Finland have all seen the campaign’s Instagram debut from L’Oréal Paris. It is intended to raise consumer awareness of the advantages of the serum’s ingredients for aging skin while also increasing sales.
Close-up shots of each creator are featured in the campaign’s 360-degree approach, which also includes static content and story sets. Voiceovers featuring the creators’ self-affirming love letters to themselves, and their skin accompany the campaign.
A paid media boosting strategy is used to support the campaign in addition and promote sales. This includes stories from some creators that contain a call to action to visit a store.
The first mature creator-led campaign from L’Oréal Paris MASS, according to Nordic Social Brand Manager Gabriella Ostrenius, aims to reach an expanding and increasingly tech-savvy mature market while spreading a surprisingly upbeat message about personal care.
Through this campaign L’oreal also prove its title ‘you worth it’ which is featuring this woman. No matters what your age is, what your gender is, what is your body type, what is your skin type, or your diversity just be comfortable with yourself, your appearance, and the work you have done just proud on it. Your diversities don’t matter the thing which is matter is ‘you worth it’.
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