12th September 2023, Mumbai: Federal Bank’s campaign for Sovereign Gold Bonds (SGB) deserves accolades for its outstanding execution and its ability to make a complex financial product accessible and enticing to the masses.
The campaign brilliantly captures the essence of SGBs as a golden opportunity for investors. The tagline, “Reliably liquid”, “Gold without the worries”, “The Golden Opportunity,” etc immediately resonates with anyone seeking a smart investment option. It cleverly emphasizes how SGBs can turn one’s affinity for gold into a lucrative financial move.
Highlighting the profitability for customers is a strong point. The campaign showcased the maximum price trend for the previous 7 years. The mention of an attractive interest rate of 2.50% on the initial investment immediately piques the interest of potential investors. It’s a clear and compelling message that speaks to the financial advantages of choosing SGBs.
The campaign also excels in simplifying the subscription process. By offering multiple subscription methods, including mobile and net banking online (FedMobile and FedNet), as well as in-person at Federal Bank branches, it ensures that investors of all segments can participate. Availing it online would fetch a discount of Rs 50/-
The campaign is being promoted on all the digital platforms of Federal Bank and Social Media handles including Instagram, Twitter and Facebook.
https://www.instagram.com/p/Cw6tBwiBRzi/?igshid=MzRlODBiNWFlZA==
https://x.com/federalbankltd/status/1701422880104337812?s=46&t=OZqM9lZaFfM9s5qJEaU5IQ
Since SGB offer is a time-bound activity i.e., each tranche opens for a specific period, the Bank has incorporated it into the creatives that motivates potential investors to take action promptly.
Federal Bank’s campaign for SGB stands out as a shining example of how financial institutions can effectively market investment products. It combines simplicity, profitability, urgency, and online convenience to create a compelling case for SGBs as an investment choice.
Brief about SGB:
SGBs are government securities denominated in grams of gold and are substitutes for holding physical gold. Investors have to pay the issue price in cash and the bonds will be redeemed in cash on maturity. The Bond is issued by Reserve Bank on behalf of Government of India. Sovereign Gold Bonds are a lucrative investment option which offers an interest rate of 2.50% on initial investment. One can apply for SGB online via FedMobile (Mobile Banking App) or FedNet (Internet Banking) or offline by visiting any Federal Bank branch. Sovereign Gold Bond Scheme has opened on 11th Sep for a period of five days till 15th Sep 2023. The issue is priced at Rs.5,923 per gram with a discount of Rs.50 per gram when invested through the online mode.
https://www.federalbank.co.in/sovereign-gold-bond
