The festive season is on the go. Inculcating positive energy in every soul, Diwali in essence is a celebration with the close-knit ones making each moment special. This festival of lights-Diwali also prompts frenzied shopping in India. Adding to this, Ferrero Rocher is readily kick starts it new campaign titled- ‘Moments Make Diwali’.
This campaign primarily focuses on the one point of celebrating little things and finding joy even in teeny moments. Ferrero Rocher is one of the most gifted brands during the festive days had launched a similar campaign – ‘Make The Moment Perfect’ which focused on gifting dear ones. In 2021, Ferrero says cheers to everyday moments of happiness.
Ferrero Rocher actively engages with customers with a 360-degree approach. Also, Ferrero will be creating a distinctive experience for its customers by in-store visibility, shopper activations, and digital and social media engagement.
Premium, elegant display units are installed across the county on account of this festive season from Navaratri to Diwali. Grofers, Flipkart Amazon, Big Basket, and Swiggy –the online shopping platforms provide special Ferrero offers too. Social media influencers are also made a part of the campaign. They are captured designing rangolis, lighting up the house, and enjoying with the dear ones.
The Brand Head of Ferrero Rocher India, Zoher Kapuswala, commenting on the campaign stated that with this upcoming festive season, Ferrero Moments will once again be their customers’ choice for gifting the loved ones and light up the spirit of Diwali.
“It further expands Ferrero Rocher’s existing portfolio by bringing a unique, enjoyable, and light-hearted experience for consumers to celebrate everyday moments. We are certain that during this year’s festivities, we will win the hearts of our consumers and make them smile and experience joy and happiness via moments that last,” Kapuswala said.
A unique recipe provides delicious, lip-smacking tastes along with protective packaging that is apt for our tropical climate, as shown in the campaign footage and images. It is also said in the film that the only thing that will melt is our hearts. Ferrero tries to provide affordable, but premium class offerings for their customers.
The pack is easy-to-share crafted, now and for every special celebration. It costs INR 175 for a pack of 12 and for another pack of 24, it costs INR 349.
Grasped on televisions, social media channels, and on-ground activities; ‘Moments Make Diwali’ will be an integrated 360-degree campaign of Ferrero Rocher.
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