Built upon years of expertise and history, Jamal Rajan conceptualised the luxury watch boutique Time Avenue, 25 years ago, with one idea in mind – to provide a retail platform to the thriving horological
community in India. Today, two decades later, his son Viraal Rajan, Director, Time Avenue, has managed to successfully fill his father’s shoes and carry forward the dream. Jamal Rajan started with just 18 watches, which today has grown to a collection of 1000+ watches and many more brands. Time Avenue has an impressive list of top luxury watch brands including the following: Breguet, Blancpain, Hublot, Bvlgari, Chopard, Omega,Bell & Ross, Breitling, Tag Heuer, Longines and many more. They have now extended their distinguishable sense of aesthetics, quality, precision and customer service to two more stores in Mumbai – the newly opened flagship Rolex boutique in Bandra, with these new addition, Time Avenue brings their luxurious wonderland even closer to you.
In the world of fashion, where tradition and contemporary style converge, there is a captivating trend that has gained momentum. According to Viraal Rajan, the esteemed Director of Time Avenue, “this
trend celebrates the exquisite fusion of traditional ethnic attire with modern timepieces. As our appreciation for the rich tapestry of global cultures continues to grow, a discerning clientele seeks watches that bear intricate patterns, vibrant Colors, and ethnic motifs, seamlessly harmonising with their traditional ensembles from around the world”.
Watches have evolved into more than just functional timekeepers; they have become indispensable fashion accessories for those who appreciate the timeless allure of tradition as well as the allure of the contemporary. Whether it be a sleek and minimalistic timepiece elegantly adorning a classic saree or anornate, vibrant watch that accentuates the splendor of Indian couture, these timepieces offer the perfect fusion of heritage and style.
Chopard – Since 1976 and the invention of the first Happy Diamonds watch, dancing diamonds have been merrily lighting up luxury watch collections. Happy Diamonds watches feature first and foremost a playful, airy spirit of independence which lends itself to infinite metamorphoses.Whirling within the absolute transparency of two sapphire crystals, the Happy Diamonds watch collection gives the impression that diamonds are in direct contact with the skin. Dancing diamonds on the wrist are an utterly elegant expression of mischievousness… Little Diamonds Do Great Things.
Franck Muller- The Galet pays homage to simplicity, suggesting calm and well-being. With its gentle angles, it evokes nature as a smooth precious stone rounded by the action of water. With its black hand sewn alligator strap, the Galet showcases the elegance of the timepiece by elegantly matching the color of the numerals on the dial.
Omega- The Speedmaster Moonwatch is one of the world’s most iconic timepieces. Having been a part of all six moon landings, the legendary chronograph is an impressive representation of the brand’s pioneering spirit.Inspired by the 4th generation Speedmaster, this 42 mm Moonwatch in 18K Moonshine™ Gold, has a sun-brushed 18K Moonshine™ Gold "item" dial with blackened subdials and indexes. The black ceramic bezel ring, with OMEGA Ceragold™ tachymeter scale, features the famous dot over 90. As a tribute to its history, the underside of the integrated black rubber strap has a
lunar surface pattern in positive relief. The caseback in polished 18K Moonshine™ Gold has double bevels and the words FIRST WATCH WORN ON THE MOON engraved in black. The Moonwatch is powered by OMEGA39;s Co-Axial Master Chronometer Calibre 3861 with special luxury finish.
Hublot- Back in 1980, while the Swiss watchmaking world was reeling through the ‘Quartz Crisis’, one Italian watchmaker decided to spice things up in the horological community. The result was ‘Hublot’. Hublot was released in 1980 with the Hublot Classic, a watch that combined the elegance of a yellow gold case and the robustness of a rubber strap. This was the first time that someone had mixed a
precious metal with an affordable rubber strap. Today, the legacy of Carlo Crocco and his brand is carried by the Hublot Classic Fusion collection. Combining the art of fusing precious metals with rubber straps or collaborating with personalities such as Richard Orlinski, the collection has the avant-garde nature of the brand.
Breitling – The Super Chronomat Automatic 38 is designed to make a statement, whether paired with a power suit or a t-shirt and jeans. You can tell a Super from the rest of the Chronomat family by the ceramic rider tabs and crown, and the rubber rouleaux bracelet only available with this upercharged line. Aside from its enhanced presence, the Automatic 38 also has a radiant side. Oversized lab-grown diamonds make the rounds of its 18k red gold or stainless-steel bezel. Its dial colors add just the right amount of eye candy. Pair a favorite shade with a choice of bracelet or strap.
