Pidilite industries limited’s most used and, to a great extent, in-demand product Fevistik comes up with a humorous and enlightening ad. This ad focuses on educating something very important for our society, for both children and parents.
By hearting or mugging up what is important and informative has been in our system for an extremely long time. This way children learn to remember what they need to instead of learning it. This trend seems to have persistently fueled over the years due to the strong requirement teachers and parents bring on children.
The pressure of having to reproduce exactly what’s given in the textbook leads to children relying on the by heart method. Unfortunately, this results in a generation that has just learned to by heart and nothing else.
But with changes in the education system, teachers have evolved and progressed to accommodate and acknowledge the meaning behind answers rather than reproducibility. The only set of people that necessarily haven’t changed this outlook is parents.
This is where Fevistik’s new ad addresses this problem in society. The ad begins with a child trying to memorize the order of the planets with great difficulty and how his father gives out many ways to aid him to be able to memorize.
His grandmother then steps in, hands over the Fevistik, and says “ Dil se Chipkaoge to Dimag me Chipkega”. This is the message Fevistik is trying to sell which translates to learning by doing. The child then uses the Fevitik to stick the planets onto a chart in its order, eventually successfully learning the order of the planets without hassle.
Fevistik sends a clear message to children, parents, and anyone in the society that still thinks by hearting is the go-to method that learning by doing is the only and right way to learn. Fevistik also encourages the audience to learn by doing with the help of Fevistik, asking the audience to include this product in their learning process.
This isn’t the first time that Fevistik is using humor, and various other emotions to capture the attention of its audience on to their product. But this ad, with its touching, heartwarming, and humorous aspect encapsulates the attention of the audience all while sending an important message to society.
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