FILA, founded in Italy with headquarters in Seoul, South Korea, has been the go-to sportswear company for youth around the world. The brand is known for its delinquent and adequate style. Globally the brand has even endorsed its products with terrific celebrities.
The global fashion and music icon, BTS, is their global brand ambassador. With the milestones so high FILA India hasn’t settled for less. They have roped in the classiest, coolest, and trendiest Punjabi in town, Diljit Dosanjh. Diljit and FILA both showcase qualities of playfulness, young vibes, and fashion that always stands out.
Diljit Dosanjh is known for his terrific performances as an actor, catchy and trendy songs that feature him as the singer or musician, and his swagger fashion. He is always in the headlines for his fashion and now he has signed up with a brand that resonates with his definition of fashion.
In this specific campaign, Diljit is observed to be advertising the motorsport collection. The Motorsport collection has always been on the trend for FILA. The new collection promises a great and efficient style but also comfortable and durable shoes for sports.
Diljit is known for his streetwear style and extraordinary charisma. Following the collab, Diljeet took to Instagram and commented “Hum FILA waale ban Gaye”, which translates to “I have now become part of the FILA family”.
The collection will be available in all FILA stores and e-com partners. The collection is designed in such a way that it accommodates the interests of fashion lovers and sports or fitness enthusiasts.
Rohan Batra – Managing Director – Cravatex Brands Limited, which has an exclusive license for the Brand FILA in India, commenting on this association said, “We are extremely delighted to have Diljit Dosanjh as the face of the brand in India.
Diljit has effortlessly blended streetwear and culture and continues to be a massive influence on the youth of India. His approach matches the philosophy of FILA, which caters to the everyday lifestyle of young consumers, who are ambitious while being effortlessly fashionable”.
The collab promises exciting offers and designs along the FILA lovers’ way.
Follow and connect with us on Facebook, LinkedIn & Twitter
