Pankaj Tripathi‘s characters in the ‘Aaiye Toh Sahi’ campaign highlight Fino Bank‘s value proposition.
With Pankaj Tripathi as its brand ambassador, Fino Payments Bank has launched a new advertising campaign. The ad is intended to boost trust in the face of a change in the way consumers may conduct financial transactions.
Pankaj Tripathi’s characters in the ‘Aaiye Toh Sahi’ campaign highlight Fino Bank’s value proposition. The actor plays three roles: a client trying to create a bank account and find an ATM to withdraw cash, a shopkeeper who is a Fino banker, and his helper.
“The OTT consumption behavior among the sector we are targeting is an exciting development that might open up new channels for marketers and customers,” said Anand Bhatia, CMO, Fino Payments Bank.
“For folks accustomed to traditional branches, the new banking point is the local Kirana or mobile repair shop. By actually experiencing Fikar Not banking, our #AaiyeTohSahi campaign aims to reinforce confidence while also facilitating client behavior shift in embracing branchless banking. Given the widespread usage of OTT and social media, we hope to reach a broader audience through these channels. Our message efforts will be bolstered by our brand ambassador’s excellent connections in urban and rural marketplaces across the country.”
Pankaj Tripathi, the bank’s face, stated, “I am happy to be a member of Fino Payments Bank because of its reach even in rural parts of India, where banking is still a privilege.” Due to our difficulties with the banking services in our hamlet, I identify with the brand because I come from a rural background. Fino is rapidly establishing itself as a market leader in India’s payments industry and is undoubtedly facilitating universal access to banks.
In response to Fino Matlab Fikar Not’s popularity, EggFirst CEO Ashish Banka remarked, “We are returning with our next ad #AaiyeTohSahi with Pankaj Tripathi, who portrays a never-before-seen triple avatar. For those who are underbanked or unbanked, Fino makes banking easier to access and less complicated. Consumers in Tier 1 and 2 markets have demonstrated their affection and faith in the brand Fino throughout time.”
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