India, 10th September 2024: India’s leading fitness membership, FITPASS, is embarking on an aggressive growth strategy to dominate the fitness industry. The company has announced a significant expansion of its leadership and operations teams, with plans to penetrate the aggregation and standardisation of gyms and fitness centres to reach 500 cities across India by mid-2026. This strategic hiring spree is driven by FITPASS’ commitment to strengthening its core verticals—network expansion, monetisation, sales, and category growth – in response to the rising demand for accessible, affordable, convenient and innovative fitness solutions. By capitalising on this trend, FITPASS aims to reshape the fitness landscape across India.
Spearheading this ambitious drive is Mr. Avnish Sharma, newly appointed Vice President of Network Growth & Monetisation. Sharma, a veteran with over 14 years of experience at tech giants Paytm and Practo, will be instrumental in FITPASS’ rapid expansion into tier 2 and tier 3 cities. His role is pivotal not only for growth but also for driving profitability and optimising revenue streams across the network of gyms and fitness centres in both new and established markets.
Ms. Preeti Singh steps in as AVP of Growth and Alliance (Corporate Sales). With over a decade of experience in corporate sales and benefits consulting with renowned organisations like HCL Tech, Squickr, Via.com and more, Singh will report to Mr. Mohit Dang, Vice President of Revenue & Partnerships (Corporate Sales). Together with Mr. Dang, she will work on expanding FITPASS’ corporate partnerships and driving significant market penetration.
Complementing the brand’s future vision, they have also onboarded four other experts to propel its aggressive expansion:
- Mr. Manish Prajapati, appointed as AVP of Network Growth and Monetisation, brings significant expertise from his tenure at healthcare leaders Apollo and Practo. He will work closely with Mr. Sharma to drive brand’s network growth and expansion. His extensive experience in scaling networks within the healthcare sector will be instrumental in driving FITPASS’ expansion efforts, as he possesses a profound understanding of regional dynamics and growth strategies.
- Mr. Rishabh Tiwari joins as Senior Manager of Network Growth and Monetisation under the leadership of Mr. Sharma, bringing nine years of industry experience to the table. Tiwari’s expertise in market analysis and strategic planning will be instrumental in identifying high-potential markets and optimising FITPASS’ expansion strategy across diverse geographical regions.
- Ms. Savneet Kaur joins as Senior Sales Manager (Corporate Sales), bringing nine years of experience from industry heavyweights like Cure.fit and ITC Fortune. Kaur will assist Mr. Dang and Ms. Singh to accelerate sales growth, playing a key role in FITPASS’ aggressive growth agenda.
- Mr. Yusuf Ahmed takes on the role of Category Manager, leveraging his decade of experience across major fitness brands such as Cure.fit (Cult.fit), Fitline India, Fitness First India, and Gold’s Gym. Ahmed will lead efforts to keep FITPASS at the forefront of industry trends, ensuring that its offerings continue to set new benchmarks.
This expanded team aims to grow FITPASS’ premium gym and fitness centre network to over 10,000 locations by the end of 2025 while broadening the company’s footprint across 1,500-1,600 PIN codes. The focus extends beyond mere expansion, with a clear mandate to drive profitability, optimise revenue streams, and keep FITPASS at the forefront of industry trends.
“Our team’s expansion reflects our unwavering commitment to revolutionising the fitness industry in India,” said Mr. Akshay Verma, Co-founder of FITPASS. “The collective expertise of our new leaders will enable us to scale rapidly and effectively, especially as we expand our network into tier 2 and tier 3 cities. Currently, users across 573 cities are already engaging with our platform’s digital offerings- A.I. fitness training module and nutrition consultations, this is a significant milestone, not just for FITPASS, but for a fitter Bharat. We are confident that with their combined strengths, we will continue to deliver exceptional value to our users and partners while leading the industry’s evolution.”
This strategic move comes at a crucial time for India’s fitness industry, which is undergoing rapid transformation driven by a post-pandemic surge in health and wellness priorities. By strengthening its leadership and focusing on innovation, FITPASS is not just adapting to market trends—it’s reshaping the future of fitness in India, particularly in tier 2 and tier 3 cities. The company is poised to meet the rising demand for new-age and flexible fitness solutions, solidifying its position as the go-to platform for health-conscious Indians across the nation.
