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FITPASS to expand into 15 New Cities, Paving the Way for Affordable and Accessible Fitness and Wellness Across India
India-wide Release, 25th October 2023: FITPASS, India’s premier Fit-Tech brand, is making bold strides in its quest to redefine fitness access across the nation. With ambitious plans to expand into 15 new cities by the end of 2024, FITPASS has undergone a remarkable surge in growth, adding an impressive 2,000 gyms and fitness centers in the past year alone. This milestone has catapulted FITPASS’s network to an impressive 7,500+ establishments across the country, making it India’s largest single fitness membership service, offering unprecedented flexibility and access, tailored to individual preferences across 1277 pin codes.
As the fitness landscape evolves, this expansion represents a strategic response to the growing demand for affordable and accessible fitness solutions in previously untapped markets. By introducing its services to these new cities, FITPASS aims to inspire individuals to prioritize their health and well-being as per their convenience. Members will now have access to an extensive network of 7,500+ gyms and studios, along with a suite of in-app features, including fitness content, personalized diet plans, and an AI-powered fitness coach.
While FITPASS has firmly established its presence in major metropolitan areas like Mumbai, Delhi, Bangalore, Hyderabad along with Tier 2 & Tier 3 cities including Amritsar, Guwahati, Bhopal, Lucknow, Surat, Coimbatore and many more. Simultaneously, it plans to embark on an ambitious journey into Tier-2 and Tier-3 cities, including Nagpur, Nashik, Mysore, Trivandrum, Rohtak, Meerut and more. The overarching goal of this expansion strategy is to consistently target at least three new cities every quarter across India, with the aim of inspiring millions of Indians to embark on or enhance their fitness journeys.
FITPASS champions the belief that fitness should not be constrained by one’s lifestyle, but should be a part of it. With its innovative membership model, it provides unparalleled access to a wide range of fitness centers, offering over 2,25,000 workout options such as gym, yoga, Zumba, Pilates, swimming, Crossfit, and more. Garnering a significant market share in a highly competitive industry, FITPASS recorded over 13,00,000 downloads last year alone, with an impressive number of lifetime downloads.
Arushi Verma, Co-founder of FITPASS, shared her enthusiasm, stating, “In the past year, FITPASS has successfully partnered with over 2,000 gyms and fitness centers, expanding our network to cater to a wider audience. This expansion has fortified our presence and foothold in our existing 40 cities. Our efforts have yielded remarkable results, with a significant 116% growth in new subscribers. Additionally, we are proud to have 67% of our subscribers become repeat customers, demonstrating their satisfaction with our platform and the benefits it offers.”
FITPASS addresses diverse fitness needs with four distinct membership options: FITPASS, providing access to gyms and fitness centers nationwide; FITFEAST, offering round-the-clock in-app personal nutritionist services, and FITCOACH, an AI-enabled fitness coach that adapts to individual requirements and performance. Additionally, FITPASS introduced FITPASS-TV during the lockdown, delivering fitness at home through certified trainers.
Commenting further on the expansion, Akshay Verma, Co-founder of FITPASS, emphasized, “In 2015, FITPASS made its debut with the goal of democratizing fitness in India through tech-driven accessibility. By dispelling the notion of fitness as a luxury, we established it as an accessible and convenient option. We undertook a transformative initiative by challenging and reshaping the conventional annual subscription model, breaking it down into more flexible components such as monthly and quarterly plans. This groundbreaking strategy garnered continuous engagement from our partners, leading to strong and ongoing partnerships. Additionally, we also recognized the significance of employee well-being and its direct impact on an organization’s overall success. In line with this, we introduced our employee wellness program this year, which has already gained traction with over 5,00,000 employees across various organizations.”
FITPASS’s expansion into new cities solidifies its position as a trailblazer in the fitness industry. With a growing network of fitness centers, FITPASS members can enjoy unparalleled flexibility and convenience, enabling them to stay active and maintain a healthy lifestyle across India. FITPASS continues to lead the way, making fitness accessible to all.
