Fittr launched a new fitness motivation campaign titled Become Who You Were Born To Be. The video features Tinkesh Kaushik, who is the winner of Fittr’s Transformation Challenge 15 under the specially-abled category. Tinkesh’s transformation is not short of any miracle. Being a triple amputee, he has shattered all odds to achieve his fitness dream and become a true figure of motivation to the 4.5 million-strong Fittr community. The campaign is currently live across 200+ PVR screens in India as well as Fittr’s digital platform – YouTube, Facebook and Instagram.
This recent video is in line with the brand’s latest TVC -Fitness Made Forever launched earlier in May. It is aimed at spreading awareness on the fact that anyone can start their fitness journey instantly within a day with FITTR offering tailor-made fitness experiences for everyone.
The video featuring Tinkesh Kaushik is focused to inspire thousands of Indians who have stepped back thinking that their disabilities will make it impossible to achieve their fitness goals. The film communicates that while no one is perfect in the world, it should not mean that one shouldn’t try to be perfect; Keep trying, keep moving forward, because your effort today will encourage someone tomorrow.
