The marketing trend is facing a constant transition nowadays. Marketing strategies as well as the customer requirements have taken different dimensions. Here are some of the surprising market trends for 2013:
- Smarter social media
- Simplicity dominates supreme
- Irrelevance of Campaign based marketing
- Popularity of mobile phones
- Tie up of Marketing with revenue generation
Smarter social media
For the last few years, business has been all about creating an aggressive presence in the social media platform. We are living in a world where social media has become highly dominating. Thus marketing has shifted on to these trends to have them incorporated in the long run for the promotion of their products. The task is however not very easy. Social media platform does not suite all business categories. Hence identifying the platform capable of satisfying the marketing needs holds the key for its success in the field. By this, they will be able to win the hearts of prospects and hence prosper in business.
Simplicity dominates the supreme
Today, all those things that lead to the mood of overstimulation are the simplest ones. The best example for this was the “Gangnam Style” which we enjoyed and accepted to the core. As our life has turned highly digitized, none are interested in any of the complicated or complex things. This attitude reflects in marketing field too. As a result, this year is likely to have the best marketing strategies on the line of simple and uncomplicated promotions which offer the best services to the customers.
Irrelevance of campaign based marketing
Campaigns are great in the marketing strategy but have become rather common these days. As a result, people are often getting fed up of this genre of marketing. The campaign based marketing would necessarily take a break this year. The companies would have their focus on real time marketing with the help of social media. The inspiring marketing strategies are set to arouse excitement among the customers.
Popularity of mobile phones
We are living in a world which has been dominated by mobile phones. They are on the path to replace computers as well. The marketing strategies launched through these devices are bound to reach the goal.
Marketing and revenue generation
The recent studies reveal that most of the executives do not believe that the tie up of marketing is significant in creating revenue. Instead of measuring the lead generation in a company, sales growth has to be measured. This year is expected to have an effective marketing strategy at hand, where the marketing and revenue generation will go hand in hand.
