NEW DELHI: This year’s festival sales, which kick off on September 23 and last through September 30 for the former’s Big Billion Days and up to a month for the latter’s Great Indian Festival, are now being prepared for by online retailers Amazon and Flipkart.
While Amazon has cut the selling fee for new merchants on its platform by 50%, Amitabh Bachchan, Alia Bhatt, and MS Dhoni have joined Walmart-backed Flipkart’s marketing initiatives.
RedSeer, a consulting company, predicts that overall internet sales would rise by 28% annually to $11.8 billion during the festival season of 2022. Furthermore, a significant rise in online shoppers is projected.
Retailers asserted that the outbreak’s aftermath’s return to normalcy might boost demand. People are feeling extremely pleased this Diwali for the first time in three years. Since the bulk of our merchants run both offline and online businesses, shutdowns caused problems for many of them. I think this is all over. According to Manish Tiwary, country manager of Amazon India’s consumer business in India, the holiday season has therefore somewhat returned to normal. This Diwali promises to be bigger and better than the last one, according to Tiwary in a virtual interview.
The prolonged festival season, when customers from all over India update their home appliances and buy new clothing and gifts, is a golden opportunity for e-commerce businesses to grow.
Businesses are also enhancing their assortments, adding new brands, recruiting more temporary workers, expanding the capacity of fulfillment centers, and preparing their backends. Gujarat will house Amazon’s largest sortation facility, the company revealed earlier this month. On the other hand, outside of Kolkata in Haringhata, Flipkart recently boosted capacity at its biggest fulfillment center.
According to Amazon, the Great Indian Festival sales will feature over 2,000 new product debuts and alternatives from brands including Samsung, iQOO, Mi, Redmi, OnePlus, Apple, LG, Sony, Colgate, BoAt, HP, Lenovo, Fire-Boltt, Noise, TCL, Allen Solly, Acer, Biba, Max, Puma, and Adidas. The e-marketplace will work with about 150 influencers to create 600 live streams.
Over 90 different companies in the fashion, electronics, mobile, major appliance, personal care, and handicraft industries have produced 130 Big Billion Day offers that will be accessible on Flipkart during this time. High inflation, however, may cause Indian households to become more frugal with their discretionary expenditures. The festive season promises strong results for the players, driven by an increase in spending across categories as normalcy is restored post-pandemic, according to Angshuman Bhattacharya, partner, and national leader, consumer product and retail sector, EY India. “While the inflationary pinch to the consumer’s wallet could be a damper,” he adds.
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